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D2C Head [Apply in 3 Minutes]

D2C Head [Apply in 3 Minutes]

PegasusIndia
11 hours ago
Job description

Pegasus, a purpose-driven Children’s Wellbeing Company, is seeking a dynamic Head of D2C & Community to lead our direct-to-consumer business and parent engagement initiatives.

Key Responsibilities

1. Online Sales & Growth

  • Own the P&L of the Pegasus D2C division across all online channels – company website, meta and own app.
  • Drive traffic and conversion strategies (performance marketing, SEO / SEM, influencer & content campaigns).
  • Build scalable funnels for acquisition, engagement, and retention, with strong focus on lifetime value of parents.

2. Community Building & Workshops

  • Conceptualize and manage screen-free parenting workshops, kids’ activity sessions, and community programs that bring parents into the Pegasus ecosystem.
  • Create and oversee partnerships with schools, housing societies, and community groups to build awareness.
  • Lead on-ground activations to strengthen trust and brand affinity.

    • 3. Book Fairs & Events

  • Plan and execute Pegasus presence at book fairs, parenting expos, and pop-ups.
  • Curate event experiences that combine sales with brand storytelling.
  • Manage logistics, budgets, and cross-team coordination for smooth execution.

    • 4. Leadership & Strategy

  • Build and lead a cross-functional team covering website operations, content, digital marketing, customer engagement, and event management.
  • Develop quarterly and annual growth roadmaps in alignment with Pegasus’ mission : to raise screen-free children through books, puzzles, and games.
  • Work closely with the leadership team on new initiatives, product launches, and data-driven decision making.

    • Qualifications

  • 8–12 years of experience in e-commerce / D2C leadership, preferably in consumer brands, publishing, or edtech.
  • Strong digital-first mindset with proven expertise in Shopify / e-commerce platforms, performance marketing, CRM flows, and analytics.
  • Hands-on experience with community or events management is a big plus.
  • Entrepreneurial, creative, and passionate about children’s wellbeing and screen-free parenting.
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