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Area Sales Manager

Area Sales Manager

ConfidentialIndore
30+ days ago
Job description

Job Description

JOB DESCRIPTION : AREA SALES MANAGER

PURPOSE OF THE JOB : Job Context :

  • Drive Sales Volume and revenue growth profitably by leveraging the growth opportunities, coaching the Frontline team and managing DBRs effectively

KEY ACCOUNTABILITIES : Accountabilities & Scope of work

Sales Volume

  • Deliver the sales volume target by developing market in the assigned territory as per Annual Operating Plan
  • Add new outlets which should contribute to achieving annual volume / value targets

    • Market Execution

  • Drive sales volumes of FMO (Focus of the Month) products and increase the Unique SKU count in the outlet and ensure Product range availability
  • Drive Cooler / rack productivity by planning deployments / redeployments of resources based on Cooler / Rack governance protocols
  • Required to closely work with relevant stakeholders for aligning the stock requirement as per the plan in the Region

    • Market Knowledge

  • Track competitor activity on a continuous basis and take action to counter competitor strategies in order to increase market share

    • Distributor Management

  • Regularly monitor the stock levels at the distributors and ensure availability of stock
  • Identify and trouble shoot issues by conducting periodic visits

    • Cost Control

  • Adherence to all processes by ensuring that there are no pending claims / settlements with internal and external partners

    • Development of team

  • Understands the business issues and support the team to resolve in a timely manner.
  • Monitor and train the CEs, provide support and coach the team on driving the business objectives.
  • Identify the key talents, help them nurture and enhance capability to take up more responsibilities. Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.

    • New Initiatives

  • Identify key issues and working on driving innovation and leverage technology in order to achieve business objectives

    • EDUCATION & EXPERIENCE

    Education Qualification (Highest) :

  • Full-time MBA from a reputed Management Institute

    • Experience Range :

  • Minimum 5 years of Sales, preferable from FMCG industry

    • Desirable experience :

  • Experience in Beverages Industry would be an added advantage.

    • SKILLS REQUIRED : Skills, Description, Proficiency Level

    Functional Skills - Functional Expert

  • Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organization
  • Proven ability to drive the sales process from plan to close
  • Strong business sense and industry expertise
  • Successful experience in consistently meeting or exceeding targets

    • Behavioral Skills - Expert

  • Good Interpersonal Skill
  • Good Communication Skill
  • General Awareness :  Knows the fundamental or general understanding of concepts.
  • Working Knowledge :  Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.
  • Functional Expert :  Candidate is certified functional expert with strong knowledge on concepts.
  • Mastery :  Candidate is subject matter expert and has command over the subject / concepts.

    • Skills Required

    Team Handling, B2C, Channel Distribution, Distributor Handling

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    Area Sales Manager • Indore