Head of Affinity Business

About Us

Truworth Wellness is India’s leading health and wellness platform, delivering integrated solutions across preventive care, primary care, and wellbeing. Our offerings power healthcare access and engagement for millions of lives through corporates, insurers, TPAs, Banks and digital ecosystems.

We are now scaling our

Affinity Business —a strategic growth vertical focused on distributing health & wellness benefits via partner channels such as insurance companies, banks, loyalty platforms, and HRMS providers.

Role Overview

We are seeking a dynamic and highly networked

Head of Affinity Business

to lead our efforts in building distribution partnerships. This role is responsible for developing and scaling revenue through affinity channels by selling Truworth healthcare offerings, including wellness packages, OPD benefits, and digital health services.

The ideal candidate will have a proven track record in

Bancassurance or Partnership Sales , particularly within health / life / general insurance ecosystems, and should bring deep expertise in working with CXOs and business heads of banks, insurers, and B2B platforms.

Key Responsibilities

Drive Strategic Sales : Build and execute a robust go-to-market strategy for the Affinity channel (B2B2C, embedded health, cross-sell partnerships).

Own Revenue Goals : Meet or exceed sales targets through successful onboarding and growth of partner relationships.

Channel Development : Identify, pitch, and close new partnerships with insurance companies, banks, NBFCs, HRMS players, loyalty platforms, and fintechs.

Partner Engagement : Work closely with senior stakeholders in partner organizations to co-create health benefit offerings tailored to their customer base.

Product Packaging : Collaborate with internal teams to design, price, and position products appropriately for distribution channels.

Team Building : Build a high-performing sales team as the vertical scales and expand across geographies or partner clusters.

Reporting & Insights : Deliver pipeline visibility, sales forecasts, and market insights to the leadership team.

Qualifications & Experience

Minimum

12+ years

of experience in strategic sales or partnerships, with

at least 5 years in a senior role

in

Bancassurance, B2B insurance, or health partnerships .

Strong understanding of distribution dynamics in insurance, banking, or loyalty ecosystems.

Proven ability to influence and engage senior leadership (CXOs / Partnership Heads) in partner organizations.

Experience in launching or scaling affinity business lines in health insurance, fintech, or digital health will be preferred.

Demonstrated success in high-value deal closures and account management.

Key Attributes

Entrepreneurial mindset with strong execution focus

Relationship-driven, persuasive, and strategic thinker

Deep understanding of the healthcare or insurance ecosystem

Strong communication and negotiation skills

Data-oriented approach to sales and partnerships