Sr. Manager, Omnichannel Engagement

Lead India OCE operational excellence :

• Own / execute OCE cross-functional plans in line with brand objectives, integrating marketing, medical, sales and PRA solutions.
• Own and manage brand execution, in line with brand team operational plans.
• Support brand teams to deliver on strategic priorities by identifying the right channel mix for the brand objectives.
• Identify short- long-term channel strategies for brand teams, and work with cross functional team members to execute on the strategies with clear, simple tactics.
• Manage and maintain all digital platforms and capabilities to support execution plans.
• Ensure 100% implementation of committed plans / programs across brands.
• Ensure a monthly review with brand teams of all OCE activities executed, and support teams to ensure impactful touchpoints across the brand teams.
• Manage 3rd party Source of Authority (SOA) agencies with clear communication of activities and timeline to ensure full compliance with all external and internal policies, rules, and guidelines related to omnichannel marketing.
• Drive transparency of the customer interactions through SOAs via robust data collection, and own respective reporting and scorecards.
• Share best practices and learnings from and across IBU.

Lead OCE capability building :

• Ensure adoption and implementation of technological advancements in OCE field and accelerate Lilly India s adoption of OCE initiatives across brands.
• Prepare affiliate for organization change management and transition to data-driven decision approach.

OCE Analytics

• Own analytics for campaigns executed and track achievement of KPIs defined.
• Influence brand teams to make data driven decisions, based on market research outcomes and brand execution performance.
• Leverage IBU dashboards to provide affiliates with monthly execution review and support them to identify gaps and areas for growth.

Vendor Management

• Identify, onboard and manage 3rd parties / vendors to collaborate with for OCE campaigns.
• Partner with procurement teams to execute the most effective contracting practices with the 3rd Parties / external vendors.

Minimum Experience Preference :

• 3-5 years of experience with omnichannel marketing / brand marketing / consumer marketing.
• Commercial experience (preferably marketing) from FMCG, life sciences, pharma OTC.

Skills Required :

• Expert knowledge in digital marketing and managing digital marketing partners.
• Knowledge of marketing mix modelling and attribution marketing
• Track record in successful delivery of omnichannel solutions / campaigns and vendor management.
• Leadership skills, including ability to work with and through others.
• Fluent in English with excellent communication skills.
• Curiosity and the ability to stay up to date on emerging customer engagement trends

Role :   Key Account Manager

Industry Type :   Pharmaceutical & Life Sciences

Department :   Sales & Business Development

Employment Type :   Full Time, Permanent

Role Category :   Enterprise & B2B Sales

Education

UG :   Any Graduate

PG :   MBA / PGDM in Any Specialization

Skills Required

Procurement, Brand Management