Senior Associate- GTM

Sr. Associate- Digital | Urban Company

Urban Company is a tech-enabled home services marketplace. Customers use our platform to book services, such as home cleaning, live-out helper, aircon servicing ,mani-pedi, massage for women, pet grooming and more, which are delivered in the comfort of their home and at a time of their choosing. We promise our customers a high quality, standardized and reliable service experience. To fulfill this promise, we work closely with our hand-picked service partners, enabling them with technology, training, products ,tools, financing, insurance, and brand, helping them succeed and deliver on this promise.

About The Role & Team :

• The Marketing / Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are : more users, more usage, more value
• We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers.
• The GTM team at UC owns and delivers the growth and business outcomes of a large business unit(s) (categories) at UC. They engage with categories to identify gaps in outcomes, plan media to bridge the gap and are also required to be abreast with the latest shifts in media consumption habits and trends.
• They lead a mix of Marketing projects enabling them to show the breadth and depth of the GTM strategy. They need to derive insights by constant experimentation, identify incrementality of paid media (brand / performance), which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate.

What You'll Do :

○ Media selection & deployment to widen TOFU and effectively build Reach & Frequency on UC's TG

○ Drive efficiency on BAU platforms and explore new channels to experiment high engagement media to drive higher effectiveness

○ Avenues to consistently drive scale & efficiency

○ Levers for better bottom-funnel conversion

○ How to measure Incremental outcome from GTM inputs

○ How to get better at media planning - duration, frequency, channel-mix

○ Understand TG, product service and its relevance from the category owners. Be a part of consumer immersions and U&A studies to formulate an opinion.

○ Understand current and desired penetration objectives - Awareness to Consideration / Trial Funnel - how these move overtime (with and without marketing)

What We Need :

Why Join Urban Company

At UC, you'll get to work on category-defining narratives that influence not just our business but the broader culture of work, care, and dignity. You'll also shape the creative playbook for one of India's fastest-growing consumer internet brands, balancing long-term brand building with near-term growth.

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.

Skills Required

Performance Marketing, google sheets , CTV, Youtube, Sql, paid media , Social Media Marketing, Excel, Sem