Product Marketing Manager

Title : Product Marketing Manager

About Us :

Setu is reimagining the digital financial future of India. Our products power onboarding, payments, lending, deposits, and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

Role Overview :

As a Product Marketing Manager at Setu, you'll bridge product development and market success. Your mission is to understand our products deeply, craft compelling messaging, drive go-to-market strategies, and build thought leadership that strengthens Setu’s presence in the fintech ecosystem.

Key Responsibilities :

Product Mastery : Understand product features, benefits, differentiators, and market fit.

Market & Competitor Insights : Conduct competitive analysis, market research, and regulatory landscape mapping.

Messaging & Positioning : Develop clear, differentiated messaging and positioning for all products across the sales funnel.

Go-to-Market Execution : Plan and execute product launches in collaboration with marketing, sales, and product teams.

Lead Generation & Funnel Movement : Drive product-led growth and funnel progression from 0–1.

Thought Leadership & Awareness : Collaborate with D91 Labs and marketing to create content, campaigns, webinars, and initiatives that position Setu as a fintech thought leader.

Regulatory & Partner Engagement : Build relationships with regulatory bodies and key partners to amplify awareness and credibility.

Social Proof Creation : Develop case studies, success stories, and references to validate product value.

Cross-Functional Influence : Act as the product voice across teams, ensuring alignment and impact.

Ideal Candidate :

1–2 years of product marketing experience, preferably in fintech, B2B SaaS, or high-growth startups.

Strong understanding of AI-first product strategies.

Excellent storytelling, communication, and collaboration skills.

Analytical mindset and data-driven decision-making.

Ability to engage cross-functionally and influence stakeholders.

Why Join Setu :

Be part of a fast-growing fintech company where your work directly impacts the future of digital finance in India. Shape thought leadership, social proof, and GTM strategies while leveraging AI-first tools for maximum impact.