Content Lead

ConfidentialGurugram, Gurgaon / Gurugram, India

6 days ago

Job description

Content Lead

Gurugram, Haryana

Reports to Head of Growth

We're hiring a hands-on Content Lead to own content strategy and delivery for cohort launches and evergreen funnels. This is a benchmarking role that is equally strategic and executional : you'll set standards, mentor writers, and personally ship high-priority landing pages, webinar scripts, email sequences and ad copy that convert. You'll work closely with Growth, Product and Instructors to turn technical subject matter into clear, outcome-driven messaging.

What you'll own

Define and run content strategy for cohort launches and evergreen funnels (landing pages, hero copy, syllabus, webinar scripts, 3-email nurture flows, ads, alumni stories).
Lead, mentor and develop a team of copy / content writers; set editorial standards and QA processes.
Ship priority assets yourself when speed or quality demands it.
Translate instructor and product inputs into learner-first messaging focused on career outcomes (roles, salary uplift, placements).
Run copy + creative A / B tests and use GA4 / Hotjar / email metrics to iterate and improve conversion and retention.
Maintain the content calendar, manage briefs, and ensure on-time launches for cohort intakes.
Direct Content Creation : Take ownership of key projects, often creating content directly to ensure deadlines are met and quality is maintained, especially in high-pressure situations. Canva should be on the tip of your fingers in case of urgent presentations or campaign deployments.
Campaign Strategy & Development : Work closely with cross-functional teams to develop campaign strategies that align with client objectives, translating insights into compelling copy for various formats (web, social, email, etc.).
Client Relationship Management : Serve as the primary point of contact for content-related discussions, ensuring client needs are met and expectations are managed. We've partnered with affiliates (influencers, corporates, individual brands) and need people who understand and design narrative accordingly.
Quality Control & Accountability : Oversee the consistency, accuracy, and relevance of all content, ensuring adherence to brand guidelines and Saras' legacy.
Data-Driven Optimization : Analyze content performance and make data-driven recommendations for future strategies, constantly refining and improving content impact (ALL content marketing verticals)

What success looks like (first 6 months)

Measurable uplift in landing page conversion rate and webinar→signup conversion.

A repeatable launch comms playbook owned by the content team.

Faster turnaround on high-priority assets and demonstrable quality improvements across deliverables.

A team running with clear standards and accountability.

Must-have (non-negotiable)

4–6 years in content or copywriting (agency, edtech, SaaS or freelance with demonstrable outcomes).

Master's degree is mandatory.

Portfolio required : minimum 8 published pieces across formats (Master's thesis can be considered as well), including a landing page or conversion campaign, email sequences, and a long-form article / case study / social media. (Applications without a portfolio will be asked to complete an assignment) Please note : we sell courses to train students in AI. Please don't give us ChatGPT literature; we can smell it from a mile away.

Proven experience managing or mentoring writers (min. 2 direct reports or a managed roster of freelancers).

Strong command of English, impeccable editing, and the ability to adapt tone for different audiences.

Direct experience writing conversion-focused copy for landing pages, webinar funnels or cohort launches — include metrics.

Comfortable reading and acting on analytics (GA4 preferred) and using session insights to improve copy.

Familiarity with CMS / LMS publishing (WordPress / Thinkific / Teachable or similar) and email platforms (Klaviyo / Mailchimp).

ools & skills we expect

GA4 / Google Analytics, Hotjar (or equivalent), WordPress / LMS, Ahrefs / SEMrush, Notion / Asana (content calendar), Canva / Figma (quick mockups), Looker Studio (basic reporting), Grammarly / editorial tools, basic HTML for emails.

Nice to have

Experience writing for AI / tech or working with technical SMEs.

Cohort marketing experience (webinar → nurture → convert).

LinkedIn thought-leadership or byline placement experience.

Skills Required

Canva, Asana, Basic Html, Wordpress, Figma, Lms, Google Analytics

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Content Lead • Gurugram, Gurgaon / Gurugram, India