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Category Manager

Category Manager

Xiaomi IndiaRepublic Of India, IN
3 days ago
Job description

Role Overview :

We are looking for a dynamic, analytical, and business-driven professional to join our Mobiles Category / Go-To-Market (GTM) team. The role offers a unique opportunity to manage end-to-end product lifecycle and business performance for one of the most exciting and high-growth categories in Indian consumer electronics.

Key Responsibilities

  • Product Lifecycle & Premium Portfolio Management

Manage end-to-end lifecycle for the Xiaomi Series – our premium flagship portfolio, covering concept validation, forecasting, launch execution, and lifecycle interventions. Align closely with product and HQ teams on roadmap, variant strategy, and premium positioning.

  • Planning, Forecasting & Inventory Control
  • Lead bottoms-up forecasting for Sell-In and Sell-Out aligned with AOP.

    Drive JXC management to ensure optimal flagship availability across channels.

    Monitor demand and premium-category trends to recommend timely allocation or production adjustments.

  • Pricing Strategy & Category P&L
  • Own pricing ladders and competitive benchmarking for the Xiaomi flagship lineup.

    Define pricing actions, lifecycle pricing, and promotional constructs that strengthen Xiaomi’s premium value proposition while protecting margin.

  • Market, Consumer & Competitive Intelligence
  • Track premium smartphone competition, flagship launches, and category dynamics.

    Use consumer insights, NPS feedback, and review sentiment to build counter strategies and refine product positioning.

  • Channel Collaboration & Premium GTM Execution
  • Work with Online and Offline Sales teams to execute flagship GTM plans, enabler programs, premium merchandising, and experiential placements.Evaluate ROI of premium enablers and campaigns;
  • drive continuous optimization.

  • Cross-Functional Leadership & Brand Alignment
  • Collaborate with Product, Supply Chain, Marketing, Sales, Finance, and After-Sales for seamless execution. Partner with Marketing to develop flagship messaging, hero feature narratives, and premium creative assets.

  • HQ Collaboration
  • Share market insights, competitive trends, and category performance with HQ.

    Align on production planning, demand signals, and post-launch adjustments for the Xiaomi flagship portfolio.

  • Business Reviews & Leadership Reporting
  • Prepare crisp, data-backed performance reviews, forecasts, and risk / opportunity assessments.

    Support strategy discussions through structured analytics and flagship category insights.

    Job Requirements

  • 7–12 years of experience in Product / GTM / Category / Sales Planning roles, preferably within smartphones or consumer tech.
  • Strong expertise in pricing, gross margin management, inventory planning, and end-to-end demand / production planning.
  • Proven ability to manage Sell-In and Sell-Out plans across Online (Amazon, Flipkart, Mi.Com) and Offline (GT / OT / Exclusive) channels.
  • Strong analytical capability to interpret market size shifts, user insights, competitive trends, and category dynamics.
  • Demonstrated success in leading major product launches and coordinating cross-functional teams (Sales, Marketing, Supply Chain, HQ).
  • Strong communication, structured thinking, and proficiency with Excel / Sheets and analytics tools;
  • ability to operate effectively in fast-paced environments.

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    Category Manager • Republic Of India, IN

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