WEchartered - Manager - Digital Marketing

Title : Digital Marketing Lead

Department : Marketing

Location : Gurgaon

Employment Type : Full-time

Reports To : Chief Executive Officer

Team Size : Lead a team of 6-8 professionals (designers, content creators, performance marketers, social media managers)

Budget Authority : Annual digital marketing budget of 2-5 Crores

About Honeyman Foods : Honeyman is India's premium natural honey and bee-based products brand with a 40+ year legacy of trust and quality. We bring to market 100% pure honey varieties, honey-based foods, wellness products, and curated gifting solutions. With a vision to replace refined sugar with natural honey, Honeyman focuses on health, wellness, and sustainability while building a digital-first, omnichannel presence.

Role Overview : We are seeking an experienced and strategic Digital Marketing Lead to spearhead Honeyman's digital transformation and strengthen our brand presence across all digital platforms. The ideal candidate will be a visionary leader who combines strategic thinking with hands-on execution, leading our talented in-house team while driving measurable growth in brand awareness, customer acquisition, and e-commerce revenue. This role is crucial for scaling our B2B and D2C operations, enhancing customer engagement, and positioning Honeyman as the leading digital-native FMCG brand in the natural foods segment.

Key Leadership

• Develop and execute comprehensive digital marketing strategies aligned with business objectives and growth targets.
• Lead digital transformation initiatives and omnichannel marketing approach.
• Collaborate with senior leadership to set annual digital marketing goals and KPIs.
• Drive innovation in digital marketing practices and emerging technology adoption.

Team Management & Development

Campaign Management & Execution :

Performance & Analytics :

Cross-functional Collaboration :

Key Performance Indicators (KPIs) :

Required & Experience : 6-10 years in digital marketing, with minimum 3 years in leadership roles.

Educational Essential : Bachelor's degree in Marketing, Business Administration, Communications, or related field.

Technical Skills :

Leadership & Soft Skills :

Compensation & Compensation :

Variable Pay : Up to 25% of base salary based on performance against KPIs.

Annual Increment : Guaranteed minimum 10% annual increment based on performance review.

Benefits Package :

Career Pathway :

Development Leadership development programs and executive coaching.

Application Comprehensive resume with portfolio of successful campaigns.

Interview Process :

Employment Terms :

(ref : iimjobs.com)