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Marketing Head - Bank

Marketing Head - Bank

WorkassistMumbai, India
1 day ago
Job description

Work Level : Senior Leadership.

  • Core : Communication Skills, Team Player, Result Driven, Collaboration, Responsible.
  • Leadership : Vision, Strategic Thinking, Innovation, Identify Trends, Identify Risk & Opportunities.

Industry Type : Banking.

Function : Head Marketing.

Key Skills : Brand Building, Brand Marketing, Branding, Channel Marketing, Product Marketing, Marketing Head, Marketing Manager, Marketing Analytics, Marketing.

Education : Other.

Education Other : MBA.

  • Note : This is a requirement for one of the Workassist Hiring Partner.

    • Primary The Head-Marketing will be responsible for defining and executing the overall marketing strategy for Bank products across retail, digital, credit, savings and lending products.

  • This includes brand building, acquisition marketing, product marketing, channel marketing, digital / omni-channel initiatives, and analytics to drive growth, profitability and customer engagement for the bank.

    • Key Develop and implement the marketing vision, positioning and brand architecture for brand, ensuring alignment with corporate strategy and values.

  • Lead the annual marketing plan : set objectives, budgets, forecasting, ROI targets and ensure accountability across the marketing team.
  • Oversee customer acquisition campaigns (paid, owned, earned media) : digital (SEM / SEO, social, performance marketing), offline (print, outdoor, events), partnership marketing and branches.
  • Drive product-marketing strategy : work with product teams for new launches (savings, current accounts, cards, loans), identify target segments, value proposition, competitive differentiation, pricing communication, go-to-market roll-out.
  • Build and optimize omni-channel customer journey experience : digital onboarding, mobile app engagement, website conversion, branch leads, CRM / funnel.
  • Manage brand communication & reputation : advertising, PR, corporate communications, internal communications, brand monitoring.
  • Leverage marketing analytics and insights : segmentation, customer lifetime value, campaign performance metrics, customer behaviour data, attribution modelling.
  • Lead and mentor the marketing organisation : set up required structure (digital marketing, creative & content, media planning & buying, agency management, analytics & insight), build talent and capability.
  • Collaborate with sales, product, operations, risk and compliance functions to ensure marketing activities are compliant, measurable and drive business outcomes.
  • Manage marketing budget and optimise spend across channels; ensure efficient use of resources and maximum return on investment.
  • Drive innovation in marketing : explore emerging channels (influencer, alternate media), new partnerships, fintech collaborations, personalization at scale.

    • Core Skills & Experience :

  • MBA (Marketing) or equivalent; preferably with a strong business / financial services background.
  • 12-15+ years of progressive marketing experience, ideally 5+ years in a senior leadership role in banking / financial services or large consumer-brands.
  • Deep understanding of financial services / banking products (retail & digital), customer acquisition & retention dynamics in India.
  • Proven track record of building brands, managing large-scale marketing campaigns across digital + offline channels, driving business growth through marketing.
  • Strong analytical orientation : comfortable with data, dashboards, performance metrics, ROI modelling and decision-making based on insights.
  • Digital marketing fluency : e-commerce, mobile app engagement, social media strategy, performance marketing, user acquisition & retention metrics.
  • Excellent leadership, stakeholder management and communication skills : ability to collaborate with C-suite, product, operations, branch network.
  • Experience managing significant budgets, multi-agency relationships, cross-functional teams and leading change.
  • Knowledge of regulatory environment in banking marketing (RBI guidelines, data protection, fair practice code) is desirable.

    • Company Description :

  • Workassist is an online recruitment and employment solution platform based in Lucknow, India.
  • We provide relevant profiles to employers and connect job seekers with the best opportunities across various industries.
  • With a network of over 10,000+ recruiters, we help employers recruit talented individuals from sectors such as Banking & Finance, Consulting, Sales & Marketing, HR, IT, Operations, and Legal.
  • We have adapted to the new normal and strive to provide a seamless job search experience for job seekers worldwide.
  • Our goal is to enhance the job seeking experience by leveraging technology and matching job seekers with the right employers.
  • For a seamless job search experience, visit our website : https : / / bit.ly / 3QBfBU2.
  • (Note : There are many more opportunities apart from this on the portal. Depending on the skills, you can apply for them as well).
  • So, if you are ready for a new challenge, a great work environment, and an opportunity to take your career to the next level, don't hesitate to apply today.
  • We are waiting for you!

    • (ref : iimjobs.com)

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    Head Marketing • Mumbai, India

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