Data Scientist-Data Science-Data Scientist

Responsibilities

• Deliver Analytical Insights : Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams.
• Drive Product & Marketing Strategy : Evaluate user cohorts, feature adoption, content engagement, churn drivers, and monetization levers. Translate findings into strategic recommendations.
• Advance Predictive Analytics : Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed.
• Create Executive-Ready Visualizations : Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders.
• Project Management : Act as the analytics liaison between U.S. stakeholders and EXL's India delivery center. Manage requirements, timelines, and ensure high-quality deliverables.
• Mentorship & Best Practices : Coach junior analysts in SQL, Python, statistical methods, and machine learning. Contribute to the evolution of EXL's DTC analytics playbooks.

Skills Required

Machine Learning, Predictive Analytics, Powerpoint, Sql, Python