VML - Digital Analytics Lead

We Are?

At VML, we are a beacon of innovation and growth in an ever-evolving world.

Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration.

With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences.

Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology.

We deliver end-to-end solutions that result in revolutionary work.

Job Description :

Role : Digital Analytics Lead.

Location : Gurgaon.

About Us :

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R two of the worlds most accomplished creative agencies with complementary capabilities and geographic strengths.

We provide our client partners with a fully integrated offering across brand experience, customer experience, and commerce practices powered by deep data and technology expertise.

For more information, visit www.vml.com

Roles & Responsibilities :

We are seeking a Digital Analytics Lead with 1213 years of experience to shape and lead the digital analytics agenda for a global automotive client across the region.

This role combines strategic leadership, product ownership, and hands-on expertise in experimentation, analytics implementation, and data platforms.

The successful candidate will define the vision for analytics, ensure seamless execution across markets, and drive measurable impact by embedding data-driven decision-making into the clients marketing and business strategy.

Key Strategy & Leadership :

• Define and evolve the regional digital analytics roadmap aligned with global priorities and market needs.
• Establish best practices across data, experimentation, and implementation to ensure consistent, high-quality outputs.
• Champion data-driven thinking across client and internal teams, influencing senior stakeholders on the role of analytics in business growth.

Data Management & Dashboarding :

Tools : Snowflake, Adverity, Power BI.

Experimentation & Optimization :

Tools : Adobe Target, Optimizely, or equivalent.

Website Analytics :

Analytics Implementation & Tag Management :

Tools : Adobe Launch or equivalent.

Team Leadership :

Client Engagement & Thought Leadership :

Required Skills & Experience :

Preferred Skills :

What We Offer :

We believe the best work happens when we're together, fostering creativity, collaboration, and connection.

That's why weve adopted a hybrid approach, with teams in the office an average of four days a week.

If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.

We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency.

For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX.

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(ref : iimjobs.com)