Lead, Marketing Operations

About the Role

At Uber, we ignite opportunity by setting the world in motion. We take on big problems to help riders, drivers, and fleets get moving in more than 10,000 cities around the world. We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit-work with us, and let's move the world forward together.

We're looking for a highly execution-focused and entrepreneurial Lead in the Rider Operations team to join hands with the brand marketing team and bring to life impactful on-ground activations, targeted local marketing strategies, and regionally relevant In-App communications that deliver measurable business outcomes. This role requires a blend of revenue ownership, marketing acumen, and operational excellence to translate business goals into scalable, data-backed execution plans.

What the Candidate Will Do

• Build a city-level marketing communications plan in partnership with Category Teams, City Teams, and Brand Marketing team.
• Drive on-ground rider growth initiatives by identifying, prioritizing, and executing BTL activations and partnerships that unlock demand in key markets.
• Own the end-to-end execution for demand gen activities at the city level -from consumer insights, budgeting, Creative strategy, channel selection, vendor management, measurement, and optimization.
• Collaborate closely with city operations teams to identify local growth opportunities and design playbooks that can be replicated across cities.
• Work hand-in-hand with brand marketing and creative agencies to develop communication and activation assets that resonate with target rider segments.
• Track performance across activations and campaigns deliver actionable insights that tie marketing investments to business impact and rider engagement.
• Manage vendor and agency relationships, ensuring strong governance, cost efficiency, and creative quality. Continuously monitor competitor activations, local trends, and consumer behavior to identify whitespace opportunities and innovative formats for engagement.

What the Candidate Will Need

Uber's mission is to reimagine the way the world moves for the better. Here, bold ideas create real-world impact, challenges drive growth, and speed fuelds progress. What moves us, moves the world - let's move it forward, together.

Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.

Skills Required

Vendor Management, Marketing Analytics, creative strategy, Budgeting, Consumer Insights