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Demand Generation Manager

Demand Generation Manager

ConfidentialNoida
21 hours ago
Job description

Team Leadership & Development :

  • Lead and mentor a high-performing demand generation team, providing guidance, training, and support to ensure success across all campaigns.
  • Foster a culture of collaboration, innovation, and continuous improvement within the team.
  • Set clear performance expectations, monitor KPIs, and provide regular feedback to team members to ensure consistent growth and achievement of goals.
  • Conduct regular 1 : 1 meetings with team members to provide coaching, career development, and performance reviews.

Strategic Campaign Planning & Execution :

  • Design and implement comprehensive demand generation strategies to build and expand the sales pipeline, focusing on the US healthcare technology market.
  • Oversee the development and execution of targeted campaigns (including cold calling, email marketing, LinkedIn outreach) to engage high-value accounts and decision-makers.
  • Work with cross-functional teams to create impactful messaging, offers, and content for campaigns that resonate with key personas in healthcare technology.
  • Own the lead qualification process and ensure effective lead handoff to the sales team.

    • Account Mapping & Market Research :

  • Lead account mapping efforts to identify, prioritize, and target high-potential accounts, ensuring alignment with sales goals and regional objectives.
  • Use data-driven insights and market research to identify trends, challenges, and opportunities within the healthcare space, and adapt strategies accordingly.
  • Guide the team in researching accounts, discovering key personas, and understanding their pain points to develop tailored outreach strategies.

    • Sales and Revenue Alignment :

  • Collaborate with the sales team to align on target accounts, sales goals, and campaign objectives, ensuring effective pipeline handoff and conversion.
  • Monitor sales pipeline metrics (KPIs) and work with the Director of Demand Generation to report on lead generation success, sales opportunities, and forecast accuracy.
  • Develop and present detailed performance reports, including lead generation activity, conversion rates, meeting outcomes, and pipeline health.

    • Continuous Improvement & Innovation :

  • Continuously optimize demand generation processes by experimenting with new tactics, channels, and technologies to improve lead quality and pipeline efficiency.
  • Regularly review team performance and campaign results, applying insights to refine and enhance future strategies.
  • Ensure the team stays ahead of industry trends and best practices in demand generation, sales, and marketing technologies.

    • Collaboration Across Teams :

  • Work closely with marketing leadership, content, and sales teams to ensure alignment of messaging and a seamless experience for prospective customers.
  • Serve as the bridge between demand generation and other departments (sales, product, customer success) to ensure cohesive, customer-focused initiatives.
  • Leverage CRM tools and marketing automation platforms to streamline and scale demand generation efforts.

    • Key Performance Indicators (KPIs) :

  • Define and track KPIs such as Qualified Leads, Conversion Rates, Sales Pipeline Health, and Deal Velocity.
  • Ensure team members meet or exceed individual and team targets in terms of lead generation, pipeline growth, and sales opportunities.

    • Preferred Skills

  • 6-10 years of experience in demand generation, lead generation, or sales development, with a strong focus on the US healthcare technology market.
  • Proven experience managing and leading a team in a fast-paced, high-growth environment.
  • Strong understanding of B2B demand generation strategies, including cold calling, email marketing, LinkedIn outreach, and lead nurturing.
  • Exceptional communication and interpersonal skills, with the ability to engage and influence key stakeholders and decision-makers.
  • Track record of consistently achieving or exceeding lead generation and sales targets.
  • Proficiency in CRM software (Salesforce, HubSpot, or similar) and marketing automation platforms (Marketo, Eloqua, Pardot, etc.).
  • Experience with sales and marketing data analytics to drive informed decisions.
  • Ability to think strategically and execute tactically with attention to detail.

    • We offer competitive benefits to set you up for success in and outside of work.

    Skills Required

    Lead Generation, a / b testing, Social Media, Data Analysis, Email Marketing, Web Analytics, Content Strategy

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