B2B Content Strategy & Creation : Develop strategic, data-driven, and persuasive content tailored for B2B audiences across multiple platforms (websites, blogs, LinkedIn, email newsletters, white papers, etc.
Industry-Centric Content Development : Produce authoritative content that speaks to RMSI's focus on geospatial intelligence, digital transformation, and advanced solutions in industries like Energy, Utilities, Sustainability, and Telecommunications.
Campaign Execution : Lead digital content-driven campaigns on LinkedIn, Google Ads, webinars, and other channels aimed at generating qualified leads and establishing thought leadership.
Thought Leadership & Webinars : Create compelling thought leadership content such as industry reports, white papers, case studies, and webinars to strengthen RMSI's position as an industry leader.
Collaboration : Work closely with internal teams including marketing, product, and sales to ensure messaging consistency and alignment with overall business strategy.
SEO and Performance Tracking : Apply SEO best practices to maximize content visibility and optimize performance, analyzing results to refine and enhance future strategies.
Key Qualifications :
Experience : 15to18 years of expertise in B2B content creation, with a focus on industries like Energy, Utilities, Sustainability, and Telecommunications.
Proven Campaign Success : Experience executing LinkedIn, Google Ads, and webinar campaigns, with a measurable impact on lead generation and business growth.
Content Mastery : Ability to create diverse content formats, from blog posts to white papers to social media updates, that effectively communicate complex B2B solutions.
Industry Expertise : Deep understanding of B2B dynamics and the ability to write for technical and business audiences, particularly in digital transformation, geospatial intelligence, and other RMSI focus areas.
SEO & Analytics Skills : Expertise in SEO techniques to ensure content ranks well and attracts the right audience.
Strong understanding of content performance tracking tools and analytics platforms.
Collaboration & Communication : Strong collaboration skills to partner with product, marketing, and sales teams to develop integrated content strategies