SB-1328- Sr Content Writer- IT & Brand Messaging

Key Responsibilities

• Create compelling, benefit-led content for :
• Website & landing pages
• Thought leadership (blogs, POVs, whitepapers)
• Case studies, eBooks, and reports
• Brand messaging, taglines, and microcopy
• Campaigns, ads, and social copy
• Transform product features into clear Value Benefit Feature (VBF) messages aligned with user needs.
• Collaborate closely with design, SEO, and product teams to ensure messaging consistency and performance.
• Research and distill complex IT and SaaS concepts into easy-to-understand, non-jargon narratives.
• Own and maintain editorial calendars, voice guidelines, and content libraries.
• Drive messaging for brand revamp projects, new service launches, and partner communications.

Requirements

Nice to Have

Skills Required

Product Marketing, seo management , IT, Saas