Sales Engineer Sales Engineer - Home Appliances (Channel Sales)

Job Summary

The Sales Engineer is a technical sales professional responsible for driving sales and market penetration for home appliance products through a network of channel partners, including distributors, dealers, and retailers. This role requires a combination of technical product expertise, channel management skills, and a strong sales acumen to grow the business and ensure partner success.

Key Responsibilities

Channel Partner Management & Development

• Identify, recruit, and onboard new distributors and dealers to expand the company's market reach.
• Develop and maintain strong, long-term relationships with existing channel partners to ensure their ongoing commitment and success.
• Conduct regular business reviews with partners to track performance, identify areas for improvement, and align on sales strategies.
• Develop and implement channel-specific sales strategies and promotional campaigns to drive sell-through.
• Resolve conflicts or issues with channel partners in a professional and timely manner.

Sales and Technical Support

Market Intelligence and Strategy

Performance Tracking and Reporting

Qualifications and Skills

Education and Experience

Technical Skills

Soft Skills

Desired Attributes

Skills Required

Ms Office Suite, Channel Management, Technical Sales, crm software