Global Channel Senior Marketing Manager – B2B (TOEFL / GRE)

Job Description : Role Purpose :

Drive ETS’s B2B growth strategy by executing channel marketing programs, partner enablement initiatives, and digital engagement campaigns across global markets, with a strong focus on priority markets. This role will ensure Partner Program Execution, localized marketing assets, and partner portal adoption to deliver incremental revenue and partner satisfaction.

Reports to : Global Sales and Channel Lead

Key Responsibilities

1. Channel Marketing Strategy & Execution

• Create and drive global B2B marketing campaigns priority regions by ensuring global consistency and local relevance.
• Develop partner marketing toolkits (social media, brochures, lead-gen kits).
• Manage joint marketing programs with strategic partners (co-op campaigns, MDF).
• Great balance between strategic thinking with experience and passion for hands on execution.

2. Partner Enablement & Engagement

3. Digital & CRM Activation

4. Analytics & Reporting

5. Cross-functional Collaboration

Required Experience and Skills :

Expertise in :

Preferred Attributes :

KPIs