Paid Media Analyst

Greetings from Plintron , Chennai.

We are a technology company operating in the telecommunications industry for the last 17 years. Using our award-winning digital communication platform, we have launched over 175 MVNO customers across 31 countries spanning 6 continents. http : / / www.plintron.com / .

We are headquartered in Singapore with business offices in London, Dubai, New Delhi, Sao Paulo & Seattle. Our technology team is based out of India with by over 500 professionals. Our Global Technology & Support Centre in India provides 24x7 support to the clients. We have earned ourselves a leadership position in the Cloud Communications industry as the world's largest end-to-end multi-country Mobile Virtual Network Enabler & Aggregator (MVNE / A).

Bei ng part of a billion-dollar group, we use industry-standard practices like agile methodologies, DevSecops framework & CI / CD and have also been certified in ISO / ISMS 27001 & ISO 9001 and PCI-DSS while being a member of organisations like NASSCOM and BRICS Chamber of Commerce & Industry.

Having seamlessly activated over 170 Million mobile subscribers around the globe, our state-of-the-art platform, Plintron has won multiple global industry awards including the Asian Telecom Awards for 2022, 23, 24, 25 years and the MVNO Awards, MVNO World Congress in 2022, 2023, 2024, 2025

For more insights, you could watch the videos linked below or please feel free to reach out to the undersigned.

https : / / www.youtube.com / watchv=wbscaS_h9uk

https : / / www.youtube.com / watchv=9yg80cIlYUc

Role Description

Own end-to-end campaign setup across Google (Search / Shopping-PMax / YouTube), Meta, and TikTok : account structure, audiences, negatives, naming, and QA.

Daily optimization & pacing : bids / budgets, placements, creative rotation, exclusions, dayparting / device / geo tweaks to hit CPA / ROAS targets.

Funnel & remarketing : design TOFU→MOFU→BOFU journeys, DPA / DABA, win-back flows, and frequency / overlap control.

Tracking & attribution : define GA4 event / e-commerce schema, UTMs, Enhanced Conversions / CAPI, GTM implementation, and data integrity checks.

Troubleshoot discrepancies (platforms vs GA4 vs backend), prevent double counting, and maintain clean channel groupings.

Testing program : hypothesis-driven A / Bs across bids, audiences, creatives, and landing pages; document learnings and scale winners.

Reporting & insights : build Looker Studio dashboards, run weekly readouts, perform variance / root-cause analysis, and deliver prioritized action plans with projected impact.

Creative collaboration : write concise briefs (angle / hook / proof / CTA), ensure asset freshness, and align messaging with promos / inventory.

LP & UX coordination : partner with product / dev to improve speed, tracking, and conversion blockers.

Promo / calendar planning : align campaigns to sale events, manage price rules, extensions, and inventory constraints.

Audience & 1P data : manage CRM lists / LALs / value signals; readiness for value-based bidding.

Governance & compliance : enforce naming conventions, changelogs, pre-launch checklists, and platform policy adherence.

Forecasting & budgeting : scenario plans by seasonality, set targets (CPA / ROAS / AOV), and recommend budget shifts.

Knowledge sharing : track competitor moves / market trends, maintain SOPs, and mentor juniors when applicable.

Skill Sets

3 to 5 years of experience in D2C business in the following areas :

Core channels (build → launch → optimize)

• Google Ads : Search, Shopping / PMax (GMC, feed rules), YouTube; query mining, negatives, SKAG / STAG pragmatism, Smart Bidding (tROAS / tCPA), scripts basics.
• Meta Ads : ABO / CBO, Advantage+ where useful, CAPI, broad vs stacked interests, creative iteration cadences.
• TikTok Ads : Spark Ads / UGC pipelines, hook / first-3-seconds testing, interest / behavior targeting, frequency & fatigue control.
• Basic knowledge of Programmatic / Display / DV360

Measurement & tracking

Testing & optimization

Reporting & insighting

Audience & data

Ops & collaboration

Good-to-have (3–5 yr edge)

Skills Required

Gtm, Google Ads, Excel Sheets, Sql