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Executive - Paid Media

Executive - Paid Media

Pepper Contentchennai, tamil nadu, in
2 days ago
Job description

About the job

Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network, of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and the majority of the startup ecosystem.

Responsibilities

  • Launching and managing campaigns across Google, Meta, LinkedIn, and programmatic platforms - please do not apply if you are not well versed with all platforms
  • Optimising ads based on CPA, ROAS, CTR, and conversion volume
  • Managing budgets, pacing, and bid strategies.
  • Managed budgets above 20L a month.
  • Knows how D2C brand ads and B2B ads work. However, the primary focus is on D2C brand ads and scaling them.
  • Supporting campaign testing across creative, audience, and placements
  • Creating reports and dashboards to monitor performance
  • Working with data and analytics teams to improve attribution models
  • Collaborating with content, CRM, and design on cross-channel alignment
  • Assisting with audience segmentation and retargeting strategies
  • Tracking post-click behaviour and conversion paths
  • Updating documentation and sharing learnings with wider teams
  • This role blends campaign execution with analytics and cross-functional collaboration.

Skills

  • Performance marketing executives need a solid understanding of digital channels, campaign delivery, and data-led decision-making.
  • 1–3 years of experience in digital marketing or paid media
  • Knowledge of PPC, paid social, and display channels
  • Experience running campaigns on Google, Meta, and LinkedIn Ads
  • Strong data skills and confidence using reporting dashboards
  • Understanding of conversion tracking and attribution models
  • Ability to write ad copy and support creative testing
  • Familiarity with budgets, bid strategies, and optimisation
  • Organised with excellent time management and accuracy
  • Willingness to test, learn, and adapt based on performance
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    Executive Paid Media • chennai, tamil nadu, in

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