Novartis - Senior Manager - Web Analytics & Tagging

Description :

We are seeking an experienced and highly skilled Web Tagging Expert specializing in Google web tagging technologies and tagging automation. The ideal candidate will possess deep expertise in Google Tag Manager, Google Analytics, JavaScript / DOM scraping, Google Ads conversion tracking, Python, Selenium, and Jenkins. This role involves implementing, managing, and optimizing tagging setups to ensure accurate data collection and actionable insights for our digital marketing initiatives across all platforms, while driving automation for tagging-related processes.

Key Responsibilities :

• Collaborate with analytics and marketing teams to deliver insights derived from web tagging.
• Implement and manage web tagging solutions across enterprise-level websites.
• Configure and maintain web analytics tools such as Google Analytics, Adobe Analytics, and other relevant platforms.
• Develop and execute a robust tagging strategy using tools like Google Tag Manager, Adobe Launch, or Tealium.
• Ensure accurate setup and configuration of analytics to capture essential data points.
• Apply advanced analytics techniques, including attribution modeling, predictive analytics, and customer lifetime value analysis.
• Design and execute A / B and multivariate tests to optimize website elements and marketing campaigns.
• Stay updated on the latest trends, tools, and techniques in digital analytics and data science.

Essential Requirement :

Desired Qualifications :

(ref : hirist.tech)