Brand and Event Executive

About the Role :

Recykal is India’s leading clean-tech company driving sustainable transformation through technology. As we expand our on-ground brand footprint, we are looking for a dynamic and proactive Brand & Events Executive to support the planning and execution of impactful marketing and branding initiatives—particularly across BTL activations, industry events, exhibitions, and internal IP-led events.

In this role, you will work closely with the cross-functional teams to ensure seamless event execution, branding consistency, and post-event reporting. You’ll be our ground-level brand champion, enabling Recykal to amplify its voice through smart, efficient, and creative experiences.

Key Responsibilities :

Event Execution & Coordination :

Support the execution of 360° event strategies (BTL / industry / IP events) from planning, budgeting, execution to reporting.

Manage vendor coordination for stall construction, print production, and branded assets.

Oversee on-site logistics including setup, branding, AV, and giveaways.

Track event ROI, lead capture, and prepare post-event reports.

Assist in coordinating Recykal’s presence at sponsored and attended events (exhibitions, conferences, awards, summits).

Brand Implementation :

Ensure all branding materials meet visual identity and messaging guidelines.

Work with the creative team to get collaterals (brochures, kits, standees) approved and produced on time.

Curate gifting and sampling experiences for external stakeholders and opinion leaders.

Contribute ideas for unique offline branding activations and touchpoints.

Research & Planning :

Scout and evaluate relevant event opportunities aligned with business goals.

Maintain an event calendar and coordinate participation timelines with internal teams.

Support in creating execution plans for brand-led partnerships and activations.

Cross-functional Support :

Collaborate with business teams, finance, legal, PR, and comms teams for event-aligned tasks.

Assist in preparing decks, email invites, and post-event communications.

Participate in internal team briefings and dry runs before key events.

Business Generation :

Drive pipeline building through events with measurable outcomes.

Ensure high-intent engagement with prospects before, during, and after events.

Identify and segment prospects to design customized offline + digital engagement plans with sales and marketing teams.

Work with sales POCs to link event participation directly to opportunities and conversions.

CRM & Reporting

Maintain an accurate and updated event database in CRM systems.

Follow up with sales teams for regular updates on event-driven opportunities.

Build and manage a weekly event pipeline dashboard to ensure visibility across products.

Deliver periodic reports linking event spend to pipeline, engagement, and ROI.

Partnerships & Alliances

Identify and evaluate collaboration opportunities that drive customer acquisition and ecosystem reach.

Explore brand collaborations for co-branded activations, campaigns, and events.

Support in developing institutional partnerships with corporates, government-linked bodies, and platforms to expand Recykal’s visibility and adoption.

Assist in negotiating, coordinating, and executing partnership-led initiatives across regions.

What We’re Looking For :

2–3 years of relevant experience in BTL marketing, event execution, or brand activations.

Ability to handle multiple vendors and execute tasks independently under tight timelines.

Strong communication and organization skills; must be detail-oriented.

Basic knowledge of brand marketing and offline experiential campaigns.

Comfortable with tools like Google Workspace, WhatsApp Business, Canva (or similar).

A go-getter attitude with flexibility to travel for events across regions.

Passion for sustainability and enthusiasm for Recykal’s mission.

Preferred Qualifications :

Bachelor’s degree in Business, Marketing, Mass Communication or related field.

Experience in event marketing, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.

Proven knowledge of organising events, sponsorships, vendor and agency coordination processes.