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Brand and Event Executive [02 / 10 / 2025]

Brand and Event Executive [02 / 10 / 2025]

Recykal.comIndia
10 hours ago
Job description

About the Role :

Recykal is India’s leading clean-tech company driving sustainable transformation through technology. As we expand our on-ground brand footprint, we are looking for a dynamic and proactive Brand & Events Executive to support the planning and execution of impactful marketing and branding initiatives—particularly across BTL activations, industry events, exhibitions, and internal IP-led events.

In this role, you will work closely with the cross-functional teams to ensure seamless event execution, branding consistency, and post-event reporting. You’ll be our ground-level brand champion, enabling Recykal to amplify its voice through smart, efficient, and creative experiences.

Key Responsibilities :

Event Execution & Coordination :

  • Support the execution of 360° event strategies (BTL / industry / IP events) from planning, budgeting, execution to reporting.
  • Manage vendor coordination for stall construction, print production, and branded assets.
  • Oversee on-site logistics including setup, branding, AV, and giveaways.
  • Track event ROI, lead capture, and prepare post-event reports.
  • Assist in coordinating Recykal’s presence at sponsored and attended events (exhibitions, conferences, awards, summits).

Brand Implementation :

  • Ensure all branding materials meet visual identity and messaging guidelines.
  • Work with the creative team to get collaterals (brochures, kits, standees) approved and produced on time.
  • Curate gifting and sampling experiences for external stakeholders and opinion leaders.
  • Contribute ideas for unique offline branding activations and touchpoints.

    • Research & Planning :

  • Scout and evaluate relevant event opportunities aligned with business goals.
  • Maintain an event calendar and coordinate participation timelines with internal teams.
  • Support in creating execution plans for brand-led partnerships and activations.

    • Cross-functional Support :

  • Collaborate with business teams, finance, legal, PR, and comms teams for event-aligned tasks.
  • Assist in preparing decks, email invites, and post-event communications.
  • Participate in internal team briefings and dry runs before key events.

    • Business Generation :

  • Drive pipeline building through events with measurable outcomes.
  • Ensure high-intent engagement with prospects before, during, and after events.
  • Identify and segment prospects to design customized offline + digital engagement plans with sales and marketing teams.
  • Work with sales POCs to link event participation directly to opportunities and conversions.

    • CRM & Reporting

  • Maintain an accurate and updated event database in CRM systems.
  • Follow up with sales teams for regular updates on event-driven opportunities.
  • Build and manage a weekly event pipeline dashboard to ensure visibility across products.
  • Deliver periodic reports linking event spend to pipeline, engagement, and ROI.

    • Partnerships & Alliances

  • Identify and evaluate collaboration opportunities that drive customer acquisition and ecosystem reach.
  • Explore brand collaborations for co-branded activations, campaigns, and events.
  • Support in developing institutional partnerships with corporates, government-linked bodies, and platforms to expand Recykal’s visibility and adoption.
  • Assist in negotiating, coordinating, and executing partnership-led initiatives across regions.

    • What We’re Looking For :

  • 2–3 years of relevant experience in BTL marketing, event execution, or brand activations.
  • Ability to handle multiple vendors and execute tasks independently under tight timelines.
  • Strong communication and organization skills; must be detail-oriented.
  • Basic knowledge of brand marketing and offline experiential campaigns.
  • Comfortable with tools like Google Workspace, WhatsApp Business, Canva (or similar).
  • A go-getter attitude with flexibility to travel for events across regions.
  • Passion for sustainability and enthusiasm for Recykal’s mission.

    • Preferred Qualifications :

  • Bachelor’s degree in Business, Marketing, Mass Communication or related field.
  • Experience in event marketing, preferably in B2B sectors, ideally within sustainability, technology, or a growing start-up space.
  • Proven knowledge of organising events, sponsorships, vendor and agency coordination processes.
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