Digital Marketing Specialist

Job Description

Content & SEO Execution

Coordinate with writers to develop blogs, case studies, service / technology pages.

Proofread and finalize content before publishing.

Implement on-page SEO with guidance from SEO consultants (internal linking, schema, metadata).

Coordinate with external vendors for backlinks, guest posts, and sponsored blogs.

Social Media & Engagement

Create and manage monthly social media calendars with designers.

Support founders in publishing thought-leadership posts on LinkedIn.

Work with designers to produce infographics, short videos, and testimonial creatives.

Promote content on external platforms (Medium, Behance, DesignRush, startup portals).

Ensure brand consistency across channels (Clutch, GoodFirms, DesignRush).

Website Management

Work with developers to create / update WordPress pages (services, industries, resources).

Support implementation of design updates (menus, banners, CTAs, navigation).

Report bugs and coordinate fixes with developers.

Lead Generation & Campaign Support

Assist in creating lead-gen assets (guides, checklists, landing pages) with writers / designers.

Support email nurturing campaigns (emails, thank-you pages, landing pages).

Help coordinate CRO experiments (popups, CTAs, engagement tools).

Branding, PR & Campaigns

Execute the quarterly content calendar under senior guidance.

Assist with thematic campaigns (e.g., AI Month , Women in Tech Week ).

Coordinate logistics for employee advocacy programs and office engagement initiatives.

Support CSR and gifting campaigns (festive kits, client engagement activities).

Assist in preparing awards / PR submissions and case study formatting.

Collect and follow-up for Clutch reviews and client testimonials.

Support podcast content, outreach, and guest coordination.

Reporting & Documentation

Track engagement metrics for campaigns and social media.

Document progress and share weekly updates in team meetings.

Maintain reports on branding, PR, and outreach activities.

Requirements

1–3 years of experience in digital marketing, content, or SEO roles.

Strong writing / editing skills with attention to detail.

Familiarity with SEO basics, WordPress, and social media.

Ability to coordinate across teams (writers, designers, developers).

Willingness to learn marketing automation, analytics, and campaign tools.

Organized, proactive, and eager to grow in a fast-paced environment.

Benefits

Working hours : 10 : 00 AM – 7 : 00 PM

Working days : 5 days a week (plus 1st & 3rd Saturdays working)

Medical Insurance coverage for employees

Provident Fund (PF) facility

Quarterly parties and yearly outings / trips for team bonding

Regular check-ins with leadership for growth and feedback

Recognition awards to celebrate high performance

Fun activities and team engagement sessions throughout the year

Requirements

Blogs writing Content Creation Social media Digital Marketing SEO Word press