Performance Marketing Executive - IIT / NIT / DTU

What you will do :

• Campaign Strategy & Management : Plan, create, and execute effective SEM strategies across Google Ads, Meta Ads, LinkedIn and other platforms.
• Optimization : Continuously optimize campaigns to improve performance metrics (CTR, conversion rates, quality scores) and meet KPIs.
• Keyword Research : Perform in-depth keyword research and analysis to identify opportunities and trends for better targeting and audience reach.
• Performance Tracking : Analyze and report on campaign performance using tools like Google Analytics, Singular, and other relevant platforms.
• A / B Testing : Conduct A / B testing on ads, landing pages, and other elements to continually enhance campaign performance.
• Market Research : Stay up to date with SEM trends, algorithm changes, and best practices to maintain a competitive edge.
• Analyze user journeys to identify funnel drop-offs and work on initiatives to optimize the flow for higher conversions.

What we are looking for :

(ref : iimjobs.com)