Job Description
Roles & Responsibilities :
- Undertake market research, understand the trends and customer preferences.
- Create marketing strategy and budgets, oversee the creation of marketing materials and content, and perform all other relevant tasks essential for increasing the business's revenue.
- Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online).
- Implementation of the marketing campaigns right from ideation to final analysis and refinement.
- Creating engaging and informative content for website, blog, social media or any other content marketing channels that the business might leverage.
- Device strategies for New product launches, right from ideation to finished packaging design to the product, marketing activities, and launch for the new product.
Tasks & Activities :
Coordinating with the entire team - Digital marketing, events, marketing materials, design coordination and ensuring all the segments are functioning smoothly.Taking care of Mr. Ravi's PR activities, college guest speaker events.Be the POC for all external vendors - PR agencies, advertising agencies, BTL agencies - review the projects / activities they propose, finalize the projects based on priority and relevance.Preparing campaign strategies based on the targets, seasons, and geographies - coordinate with influencers, agencies, and see the campaign reach the target customers as per the plan.Device strategies that increase the repeat purchase percentage and also acquire a new customer base.Coordinating with design agencies, getting the brand language in place, and setting a communication channel as per the brand personality.Ensuring the communication across all touchpoints - online, offline, packaging, and branding on the same page.Taking care of influencer marketing campaigns and making sure that the campaigns are executed to achieve the desired outcome.Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need.Hire and train a team of marketing associates as per the business requirements.Identify the setbacks in existing marketing campaigns and develop pragmatic solutions within budgets.Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies.Prepare marketing budgets for online, offline events & activities and do the best to generate consistent brand awareness and ROI.Skills Required
Market Research, influencer marketing, Marketing Strategy, Digital Marketing