[Immediate Start] Digital Marketing Manager

Digital Marketing Lead (Performance Focus)

Position :

Digital Marketing Lead

Location : Nagpur [On-site]

Reports to : Marketing Head

Experience :

3–5 years in Performance Digital Marketing

Salary :

₹30,000 to ₹60,000 per month

(depending on experience)

Employment Type : Full-time

Job Mission

You will be the strategic owner of our core digital acquisition channels. Your mission is to aggressively drive revenue growth and maximize profitability

by planning, executing, and optimizing all performance campaigns across Meta and Google. A primary focus is to achieve a consistent

5−6x ROI / ROAS

while significantly reducing our Customer Acquisition Cost (CAC).

Ideal Candidate Profile

• Experience (Mandatory) : 3+ years of direct, hands-on experience in Performance Digital Marketing for D2C or E-commerce brands.
• ROI / ROAS Track Record (Mandatory) :

Verifiable history of successfully managing campaigns that consistently achieved 5−6x ROI / ROAS or higher.

: Expert-level proficiency in managing paid campaigns on Meta Ads Manager and Google Ads.

Possesses a deep, actionable understanding of content and copywriting for digital ads and marketing funnels.

Key Responsibilities

1. Performance Campaign Execution

Plan, execute, and manage high-volume, high-budget digital advertising campaigns across

Meta (Facebook / Instagram) and Google (Search, Display, Video)

, ensuring a minimum 5−6x ROI / ROAS.

Strategically analyze funnel performance and campaign data to identify and implement optimizations that continuously

reduce the Customer Acquisition Cost (CAC)

Own the optimization of the entire marketing funnel, from impression to conversion, ensuring seamless transitions across creative, ad copy, and landing pages.

2. Creative & Content Strategy

Must have a

strong, mandatory understanding of Content / Copywriting

principles specifically for digital ads, ensuring copy is persuasive, tested, and aligns with campaign objectives.

Lead the rapid testing and iteration of ad creatives, copies, and audience segments to maximize conversion velocity.

3. Leadership & Strategy

Must have previously led and mentored a team of Digital Marketers

, managing their performance and ensuring strategic alignment.

Manage and forecast substantial digital marketing budgets, providing clear reports on spend efficiency and future allocation strategy.