Role Objective :
The Marketing Project Lead will work in close collaboration with the Marketing Heads of Strategic Business Units to lead product-level marketing strategy. The role integrates global brand selection, competitive positioning, and portfolio optimization to maximize international and domestic market penetration. It also involves proactive performance tracking and cross-functional collaboration to ensure sustainable brand growth across geographies.
Key Responsibilities :
Market Gap Identification & Geo-Expansion
- Continuously analyze international business environments to identify evolving need gaps through market insights.
- Drive geo-expansion by leveraging strengths from the domestic market for targeted international territories.
New Brand Launch & Cross-Pollination
Develop strategic rationale for launching new brands in global markets.Facilitate the cross-pollination of successful domestic brands into relevant international markets with proper regulatory and commercial planning.Marketing-Operations Synergy
Enhance collaboration between marketing and operations to improve execution timelines and efficiency.Ensure alignment of operational capabilities with market demand for product readiness.Therapy-Focused Global Brand Building
Collaborate with therapy area teams to identify suitable brands for global expansion based on geographic relevance and competition.Create and manage attribute mapping aligned to the needs of each geography to guide brand positioning and messaging.Strategic Brand & Portfolio Management
Develop comprehensive brand and marketing plans focused on competitive differentiation.Strengthen therapy portfolios by defining product mix rationale and optimizing underperforming (tail-end) brands for profitability.Execution Excellence & Performance Monitoring
Ensure consistent execution of brand strategies and tactical marketing plans as per KPIs.Proactively identify and communicate business opportunities or risks (green / red flags), recommending necessary actions.Educational Qualifications :
Minimum : B.Sc. / B. Pharm / M. PharmPreferred : MBA (Marketing or Strategy) from a reputed institutionWork Experience :
5 to 7 years of experience in marketing, brand management, portfolio strategy, or business analyticsExperience in international business project management in the healthcare or pharmaceutical industry is preferredStrong leadership traits, passion for execution, collaborative mindset, and a high drive for achievementSkills Required
Portfolio Optimization, Brand Launch, International Marketing, Market Analysis
