Product and GTM Marketer

Location : Bangalore (Office-first)

Experience : 3–7 years

Type : Full-time

Reports to : CEO

Works with : Product Manager, Product Designer, Engineering, CEO

About edumerge

edumerge is building the digital operating backbone for schools and colleges — combining ERP, automation, parent communication, and AI-first productivity into one unified platform.

We're profitable, growing 60% YoY, and on a mission to hit ₹100 Cr ARR by Dec 2028 and IPO by 2030. We work with 200+ institutions and are expanding rapidly in India and the Middle East.

We’re now rebuilding our GTM engine — and this role is at the core of it.

Role Summary

We’re hiring a Product & GTM Marketer who can take our products to market with clarity, velocity, and creativity. This is not a passive “content” or “SEO-only” role — you’ll work directly with the CEO to shape how we position our offerings, redesign our website, launch features, and build inbound GTM engines.

If you're excited about working directly with product, design, and founders — and want to craft messaging that moves deals, this is for you.

What You’ll Own Positioning & Messaging

Convert product features into compelling positioning

Create messaging guides by persona (EBs, Principals, Parents, Teachers)

Own narrative for new offerings (e.g. “Smart Onboarding”, “Parent360”, “ERP for Colleges”)

Website & LP Overhaul

Lead complete website rewrite aligned to new vision

Build landing pages per offering and persona

Work with design / dev to execute WordPress build

Go-to-Market Execution

Plan and run new product / feature launches

Create demo flows, sales collateral, pitch decks, explainer content

Build case studies, customer stories, and proof points

SEO & Content Flywheel

Set up content strategy to rank for high-intent K-12 / college keywords

Manage blog cadence, glossary, and content clusters

Collaborate with freelance writers if needed

Lead Gen & Funnel Strategy

Work with external performance agency (or freelancers)

Guide campaign messaging, targeting, LP flow

Monitor conversion metrics, lead quality, funnel drop-offs

You’ll Work Closely With :

CEO – for narrative, ICP, launch strategy, growth loops

Product Manager (Likith) – for feature clarity, GTM timelines

Designer – for LP design, demos, UX storytelling

Sales Team – to translate value into outbound hooks

✅ Must-Have Skills

3–7 years in B2B SaaS or Product Marketing

Proven experience in :

Writing crisp messaging

Launching features

Building landing pages

Collaborating with product / design

Ability to write — short-form copy, long-form SEO, demo scripts

Strong sense of ownership and execution

Ability to operate in a fast-paced, hands-on startup environment

Bonus if You Have

Experience marketing to schools, colleges, or SMBs

Past exposure to Webflow, SEO tools, HubSpot, Google Analytics

Built marketing at a sub-₹50 Cr ARR SaaS company

What You’ll Get

Direct access to founder, product, GTM strategy

Opportunity to shape a category-defining SaaS product

Ownership of narrative at a company with ambitious scale

Competitive salary + performance-linked bonuses

How to Apply

Mail us at careers@edumerge.com with :

Your resume

2–3 examples of LPs, launches, or content you’ve owned

A short note on why edumerge’s mission excites you