Design and Product Strategist

‘My E-Haat’ is working towards providing maximum benefit to artisans, dedicated to the upliftment of India’s artisans and strengthening the value chain of the handicrafts sector. A holistic approach is taken involving the backward integration (or the supply side) as well as forward linkages (or the demand side). My E-Haat portal enables the Artisans / primary producers to list and showcase their products to global audience.

Key Responsibilities

• Define and execute My E-Haat’s vision, roadmap, and growth strategy to balance artisan livelihood with marketplace sustainability.
• Design and oversee artisan training programs on design innovation, product diversification, quality, pricing, and market trends.
• Facilitate workshops and mentorship programs connecting artisans with designers, industry experts, and retail partners.
• Collaborate with designers and institutions to develop market-ready collections while preserving traditional craft techniques.
• Manage website operations, including artisan onboarding, product uploads, UX enhancements, and impact storytelling integration.
• Lead marketing campaigns and social media strategies to amplify artisan stories, craft heritage, and brand visibility.
• Build strategic partnerships with corporates, CSR bodies, retail chains, and marketplaces to create new revenue streams.
• Implement SOPs for artisan engagement, order fulfillment, inventory management, and logistics coordination.
• Develop frameworks to monitor artisan growth, income upliftment, and prepare impact-driven reports for stakeholders.
• Document success stories and case studies to strengthen advocacy, donor engagement, and brand positioning.

Requirements :

1. Education : Graduation or post-graduation in Design (preferably in Textile and Fashion Design) from reputed fashion design colleges (like NIFT and NID)

2. Experience : Minimum 6-8 years of experience in textile and fashion designing or management or a related field

3. Skills :

Personal Attributes :