‘My E-Haat’ is working towards providing maximum benefit to artisans, dedicated to the upliftment of India’s artisans and strengthening the value chain of the handicrafts sector. A holistic approach is taken involving the backward integration (or the supply side) as well as forward linkages (or the demand side). My E-Haat portal enables the Artisans / primary producers to list and showcase their products to global audience.
Key Responsibilities
- Define and execute My E-Haat’s vision, roadmap, and growth strategy to balance artisan livelihood with marketplace sustainability.
- Design and oversee artisan training programs on design innovation, product diversification, quality, pricing, and market trends.
- Facilitate workshops and mentorship programs connecting artisans with designers, industry experts, and retail partners.
- Collaborate with designers and institutions to develop market-ready collections while preserving traditional craft techniques.
- Manage website operations, including artisan onboarding, product uploads, UX enhancements, and impact storytelling integration.
- Lead marketing campaigns and social media strategies to amplify artisan stories, craft heritage, and brand visibility.
- Build strategic partnerships with corporates, CSR bodies, retail chains, and marketplaces to create new revenue streams.
- Implement SOPs for artisan engagement, order fulfillment, inventory management, and logistics coordination.
- Develop frameworks to monitor artisan growth, income upliftment, and prepare impact-driven reports for stakeholders.
- Document success stories and case studies to strengthen advocacy, donor engagement, and brand positioning.
Requirements :
1. Education : Graduation or post-graduation in Design (preferably in Textile and Fashion Design) from reputed fashion design colleges (like NIFT and NID)
2. Experience : Minimum 6-8 years of experience in textile and fashion designing or management or a related field
3. Skills :
Strong creative, innovative and design skillsExcellent customer service and communication skillsAbility to work in a fast-paced environment and manage multiple tasksLeadership qualities to guide the team working with My E-HaatPersonal Attributes :
Results-focused with a strong sense of ownership.Flexible, highly organized, and able to prioritize work to meet deadlines.Skilled in achieving results through influence and personal credibility.Enthusiastic and willing to take personal accountability for the delivery of goals.Self-motivated, creative thinker with discerning and sensible judgment.Open to listening, learning, and contributing beyond the confines of this role.Hardworking, detail-oriented, tenacious, and systematic.Able to manage diverse groups of stakeholders.