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Media Planner -Reputed Media Industry -Delhi, NCR, India -6LPA -Kajal
Seven Consultancynoida, India1 day ago
Job description
JOB DETAILS
Collect and analyse market data.
Identify target audiences and understand their behaviour and habits.
Development of performance and data-driven strategies for current clients, as well as pitches.
Creating cross-channel media plans, covering SEM, paid social, programmatic, affiliates.
Allocate budgets and monitor costs.
Developing a robust measurement and analysis approach across the agency with a focus on ROI, attribution and cross-channel conversion analysis.
Adopting a test-and-learn approach to campaign optimisation across all accounts
FUNCTIONAL AREA
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Media Planner • noida, India
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