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Havas Media - Manager - Media Planning

Havas Media - Manager - Media Planning

Havas Media India Pvt LtdGurgaon, India
30+ days ago
Job description

Key Planning & Channel Selection :

  • Develop integrated media plans by analyzing reach, affinity, share, clutter, and stickiness metrics to select optimal genres and channels.

Campaign Scheduling & Optimization :

  • Schedule media placements to maximize visibility and performance. Continuously monitor and optimize live campaigns to meet defined KPIs.

    • Data-Driven Reporting :

  • Track, measure, and evaluate campaign performance. Deliver detailed pre-campaign forecasts, ongoing updates, and post-campaign analysis reports to clients.

    • Client Servicing & Communication :

  • Serve as a key point of contact for clients on planning and execution, ensuring timely updates and high-quality deliverables.

    • Competitive & Market Intelligence :

  • Conduct in-depth competitor activity mapping and category analysis to inform strategic recommendations and maintain market leadership.

    • Collaboration & Team Support :

  • Guide and mentor junior planners. Work closely with internal cross-functional teams (digital, creative, analytics) for integrated delivery.

    • Pitch & Business Development :

  • Contribute to new business pitches with strategic insights, audience analysis, and innovative planning ideas.

    • Tools & Tech Proficiency :

  • Utilize industry-standard tools like BARC, MAP, IRS, and TGI for audience insights, planning validation, and post-evaluation.

    • Candidate Profile & Requirements

  • Minimum 5 years of experience in media planning within a media or advertising agency.
  • Proven experience in managing integrated media campaigns (TV + Digital).
  • Strong client management and interpersonal skills.
  • Hands-on expertise with BARC, MAP, TGI, IRS software is mandatory.
  • Team leadership experience with a collaborative and mentoring mindset.
  • Excellent command over MS Office (especially Excel and PowerPoint).
  • Strong analytical thinking, presentation, and communication skills.
  • Education : Postgraduate degree / diploma in Advertising, Marketing, Mass Communication, or related field.

    • (ref : iimjobs.com)

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    Media Manager • Gurgaon, India