Salesforce Marketing Cloud Developer

Job Title : Salesforce Marketing Cloud Developer

Experience Required : 7+ Years (Relv-6 Years in SFMC)

Location : Chennai / Bangalore

Job Summary :

We are seeking a highly skilled and experienced Salesforce Marketing Cloud Developer with over 5 years of relevant experience in email marketing, marketing automation, and front-end development. The ideal candidate will have hands-on expertise in SFMC tools and technologies, including AMPscript, Journey Builder, Email Studio, and Cloud Pages.

Key Responsibilities :

• Design, develop, and implement responsive email templates using AMPscript.
• Build and maintain Cloud Pages using HTML, CSS, SQL, and AMPscript.
• Work with all Marketing Cloud Builders and Studios, including Mobile Connect and Personalization Builder.
• Develop and optimize customer journeys using Journey Builder, automation jobs, and dynamic templates.
• Create and manage custom queries, segmentation strategies, and triggered email campaigns.
• Integrate Marketing Cloud with external databases and marketing automation platforms.
• Apply deep understanding of SFMC’s contact data model to ensure data integrity and personalization.
• Conduct A / B testing and performance analysis of email campaigns.
• Collaborate with cross-functional teams to integrate microsites, websites, and landing pages.
• Provide regular updates to stakeholders and management on project progress and challenges.
• Contribute to continuous improvement of development processes, tools, and methodologies.

Required Skills & Qualifications :