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Junior Media Buyer

Junior Media Buyer

ConfidentialGurugram, Gurgaon / Gurugram, India
4 days ago
Job description

About Opicle :

Opicle has been recognized as India`s Leading Ad-Network. Since 2014, Opicle deliver

quality business services from IT Development to Digital Marketing.We believe in innovation

and adaptability, we thoroughly understand business requirements of our clients and deliver

quality services to full-fill their business objectives. Opicle has been affiliated with over 150

companies worldwide and is joined by more than 500 active and potential publishers .

Job Location : Paras Trinity, Sec-63, Gurgaon.

Designation : Junior Media Buyer

Job role :

You will be managing performance campaigns for marquee domestic & international brands

using multiple ad formats such as Native, Display and Search. We look for people who are

naturally inclined to dig into the numbers and want to grow alongside a fast-pace product.

What skills and experience do you need

  • Minimum 1-2 years of experience executing campaigns on Programmatic Buying

platforms (Pubmatic, Mediamath, Google Ad Manager, Criteo and other popular DSP

platforms).

  • Excellent data analysis, interpersonal, communication and storytelling skills to be able to
  • present campaign results effectively (Experience in a data analyst role is a plus).

  • A logical thinker with a high level of drive, initiative & self motivation and can meet
  • deadlines efficiently.

  • Hands on experience on with analyzing spreadsheets and digital analytics tools like Google
  • Analytics.

  • Passionate about marketing and transforming advertiser bottom line results with digital
  • media.

    Roles & Responsibilities :

  • Forecast the campaign scale and understand the advertisers market positioning on the
  • basis of the ads brief and industry research.

  • Collate market insights about advertiser goals and industry trends into actionable campaign
  • strategies.

  • Perform daily account management of pay per click / post click conversion to optimise and
  • display accounts for brands targeted to the IN, SEA, MEA & European Markets, across

    various categories like Travel, Retail, Finance, Health, etc.

  • Identify the right campaign goals and KPIs based on advertiser goals from awareness to
  • app / website traffic to app / website actions and performance.

  • Analyze and configure keyword bids, daily and monthly budget caps, impression share, win
  • rates, quality score and other important account metrics.

  • Consistently conduct creative and targeting experiments to optimize campaigns for
  • profitability.

    Contact us to apply

    Email cv at [HIDDEN TEXT]

    Skills Required

    Data Analysis

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    Buyer • Gurugram, Gurgaon / Gurugram, India

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