Digital Analytics & Monitoring Specialist (Data & Performance-Focused)

Core Role : Track, measure, and optimise based on analytics for a client based in the finance sector.

SEO / SMO Responsibilities :

SEO (Analytical Side) :

Keyword tracking & ranking reports for campaign-related terms.

Monitor website / social traffic sources and CTR from organic posts.

Audit SEO health of linked content (landing pages, microsites, YouTube, etc.).

Suggest optimisation opportunities based on data.

SMO (Analytical Side) :

Track engagement metrics (likes, shares, saves, CTR, impressions).

Run competitor benchmarking (how their content performs in search & social).

Generate monthly insights on which hashtags, content types, or posting times yield the best performance.

Recommend adjustments to improve campaign ROI.

Baseline Setup (Month 1) :

Establish key KPIs, dashboards, and benchmarks.

Monthly Reports :

Detailed analytics covering reach, impressions, engagement, CTR, follower growth, and SEO keyword performance.

Visual dashboards (charts, graphs) for client-facing reports.

Final 3-Month Report :

Comprehensive review of all digital media KPIs.

ROI & cost-benefit analysis of campaigns.

Strategic recommendations for scaling.