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Strategic Media Planner
beBeeMediaThoothukudi, Tamil Nadu, India1 day ago
Job descriptionA degree in Marketing, Media Studies or a related field. 5+ years of experience in digital advertising, media strategy and marketing analytics. Proficiency in Google Analytics and ad platform tools, including programmatic systems. A strong understanding of media psychology and emerging technologies in advertising. Develop your skills in digital advertising and media strategy. Work with a talented team of professionals who share your passion for innovation. Contribute to high-profile projects that showcase your expertise.
About the Role
We are seeking a skilled Media Strategist with 5+ years of experience in digital advertising, media planning and marketing analytics.
The ideal candidate brings a strong analytical mindset, creative strategy and deep understanding of emerging trends in consumer behavior.
This role requires analyzing campaign performance, audience segments and attribution models to drive ROI / ROAS.
- Analyze campaign metrics to optimize ad strategies.
- Leverage psycholinguistics to shape conversational commerce experiences.
- Stay up-to-date on AR / VR adoption and immersive media trends, including regulatory considerations.
- Utilize Google Analytics and programmatic platforms to drive insights and inform ad measurement systems.
Required Skills and Qualifications
To succeed in this role, you will need :
Benefits and Perks
This role offers a unique opportunity to work with cutting-edge technology and innovative clients. You will have the chance to :
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Planner • Thoothukudi, Tamil Nadu, India
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