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Channel Play - Program Manager - Visual Merchandising

Channel Play - Program Manager - Visual Merchandising

Channel Play LtdGurgaon, India
16 days ago
Job description

About the Role :

The Program Manager Visual Merchandising will spearhead one of the largest retail merchandising programs in the industry.

This role involves managing an extensive field force of 300+ Visual Merchandisers, 25+ Area Operations Managers, two Regional Managers, and a team of trainers and MIS specialists.

The Program Manager is accountable for driving operational excellence, ensuring alignment with program deliverables, leveraging data-driven insights, and delivering consistent client satisfaction at scale.

This position requires a balance of strategic planning, operational rigor, and strong analytical acumen to ensure effective execution across a distributed retail ecosystem.

Key Responsibilities :

Team Leadership & Performance Management :

  • Lead, mentor, and build capability across a diverse workforce of 300+ Visual Merchandisers, 25+ Area Operations Managers, two Regional Managers, trainers, and MIS teams.
  • Define and monitor Key Performance Indicators (KPIs) aligned to the programs Scope of Work (SOW).
  • Conduct periodic performance reviews, ensuring alignment between field execution and client expectations.
  • Implement structured training interventions to enhance skills and maintain quality standards across the program.

Operational Excellence :

  • Drive 100% adherence to planograms and standard merchandising guidelines across retail outlets.
  • Ensure timely campaign rollouts and execution of seasonal projects in line with brand objectives.
  • Monitor field productivity through real-time dashboards, ensuring visit frequency, outlet coverage, and execution quality.
  • Deploy continuous improvement initiatives to optimize program delivery and operational efficiency.
  • Data Analytics & Program Intelligence :

  • Leverage field reporting tools, retail audit platforms, and in-house MIS systems for data-driven decision-making.
  • Perform advanced analytics using Excel (pivot tables, VLOOKUP, macros, dashboards) and visualization tools to extract actionable insights.
  • Partner with MIS teams to deliver accurate and timely performance reports to clients and internal leadership.
  • Use predictive analytics to forecast field productivity, campaign performance, and ROI.
  • Client Consulting & Business Reviews :

  • Act as the primary client interface for program-related discussions, aligning program strategy with business goals.
  • Develop and deliver impactful business review presentations showcasing execution metrics, program efficiency, and innovation opportunities.
  • Proactively recommend merchandising strategies, operational improvements, and technology adoption to enhance client ROI.
  • Financial & P&L Ownership :

  • Manage program-level Profit & Loss (P&L), ensuring financial viability and cost optimization.
  • Monitor expenses, vendor payouts, and program revenues, while identifying opportunities for efficiency and margin improvement.
  • Implement budgetary controls and financial discipline across program operations.
  • Strategic Planning & Transformation :

  • Lead strategic decision-making by blending operational insights with data analytics and business intelligence.
  • Identify emerging retail trends and integrate best practices into the visual merchandising program.
  • Drive adoption of technology-enabled solutions for field automation, reporting, and performance tracking.
  • Ensure scalability of the program in alignment with long-term client growth objectives.
  • Required Skills & Graduate / Post-Graduate in Business Administration, Retail Management, Operations, or related disciplines.

    Experience : 810+ years of experience in managing large-scale field force programs, preferably in Visual Merchandising, Retail Operations, or FMCG.

    Technical Expertise :

  • Proficiency in Microsoft Excel (advanced functions, pivot tables, dashboards, macros).
  • Expertise in PowerPoint for executive presentations.
  • Familiarity with field reporting tools, retail execution platforms, or business intelligence dashboards (e., Power BI, Tableau, QlikView).
  • Strong understanding of data-driven program management and operational KPIs.
  • Core Competencies :

  • Proven leadership and team management skills in large-scale workforce programs.
  • Strong analytical and problem-solving mindset with data orientation.
  • High proficiency in client engagement and stakeholder management.
  • Ability to drive results in fast-paced, multi-stakeholder environments.
  • Strategic thinker with a process-driven approach to execution
  • (ref : iimjobs.com)

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    Manager Merchandising • Gurgaon, India

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