ABM Campaign Specialist

Job Title : Demandbase Specialist – B2B Marketing

Location : Remote

Experience Required : 3+ years

About the Role :

We are looking for a highly skilled Demandbase Specialist with strong experience in B2B Marketing and Account-based Marketing (ABM). The ideal candidate will have hands-on expertise in creating, managing, and optimizing campaigns within Demandbase to drive engagement, generate qualified opportunities, and support account-based strategies across target accounts.

Key Responsibilities :

• Set up, manage, and optimize campaigns in Demandbase across display, retargeting, and engagement channels.
• Plan and execute account-based marketing (ABM) campaigns in collaboration with sales teams to target high-value accounts.
• Develop and implement demand generation strategies aligned with the buyer journey and business objectives.
• Monitor and analyze campaign performance, providing actionable insights and regular reporting.
• Conduct A / B testing, audience segmentation, and creative optimization to improve ROI and pipeline impact.
• Collaborate with content, design, and sales teams to ensure campaigns align with ABM messaging and overall marketing strategy.
• Manage campaign budgets and pacing effectively, ensuring spend aligns with pipeline and ROI goals.
• Stay current with the latest Demandbase features, ABM trends, and B2B marketing best practices.

Key Requirements :

Preferred Qualifications :