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Faculty – Social Media & Creator Economy

Faculty – Social Media & Creator Economy

K.R. Mangalam UniversityCoimbatore, IN
1 day ago
Job description

Job Description : Faculty – Social Media & Creator Economy

Location : K.R. Mangalam University, Gurugram

School : School of Emerging Media & Creator Economy (SEMCE)

Position : Assistant Professor / Associate Professor / Professor (depending on experience)

Role Overview

We are looking for creative professionals and educators who can teach, mentor, and practice within the rapidly evolving social media and creator economy space . The ideal candidate should combine academic knowledge with hands-on expertise in digital content creation , including content ideation, design, video editing, and campaign execution .

This is not a traditional teaching role — we want content creators, digital storytellers, and marketing strategists who can work with students on real projects, production labs, and brand collaborations .

Key Responsibilities

  • Teaching & Mentorship
  • Teach courses in social media strategy, content creation, influencer marketing, and digital brand building .
  • Conduct hands-on workshops in design and editing tools : Adobe Illustrator, Photoshop, Premiere Pro, After Effects, CapCut, Canva, Figma, etc.
  • Mentor students in building their own creator brands — from concept to monetization.
  • Content Creation & Practice
  • Actively produce content (short-form video, graphics, campaign creatives) as teaching material and case studies .
  • Collaborate with the university’s media team to showcase SEMCE’s work on social platforms .
  • Develop mini-campaigns with students to simulate real-world creator economy workflows.
  • Curriculum & Innovation
  • Design studio-based courses where students create, edit, publish, and analyze content.
  • Integrate emerging tools (AI in content creation, analytics dashboards, synthetic influencers, Web3 monetization).
  • Industry Engagement
  • Bring in live projects from agencies, startups, and creator brands.
  • Organize content hackathons, brand collaborations, and creator bootcamps .
  • Build student exposure through guest sessions, workshops, and internship pipelines.

Qualifications & Experience

  • Master’s / Ph.D. in Media Studies, Communication, Design, Marketing, or related fields .
  • OR strong industry / practitioner profile in digital media, content creation, or influencer marketing.
  • Hands-on expertise in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, After Effects), Canva, Figma, and social media publishing tools.
  • Experience in running campaigns, managing brand collabs, or growing creator accounts preferred.
  • Strong portfolio of work (social media campaigns, video projects, design work, or creator brand).
  • Skills & Competencies

  • Expertise in content ideation, visual storytelling, graphic design, and video production .
  • Ability to guide students on end-to-end content pipelines : ideation → production → publishing → analytics → monetization.
  • Deep understanding of platform dynamics (YouTube, Instagram, TikTok, ) .
  • Knowledge of analytics tools (Meta Ads Manager, YouTube Studio, Google Analytics).
  • Strong mentorship mindset — inspire students to become content creators, not just consumers.
  • Passion for staying updated with social media trends, tools, and monetization models .
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    Social Media • Coimbatore, IN

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