Isha Foundation - Manager - Social Media

Manager - Social Media Responsibilities :

• Strategy Development : Design and implement a social media strategy to align with business goals, especially focusing on driving course sign-ups, lead generation, and brand awareness in the AI education space.
• Content Creation & Curation : Develop high-quality, engaging content (posts, reels, infographics, polls, carousels) tailored to platforms like LinkedIn, Twitter, Instagram, YouTube, and TikTok.
• Campaign Management : Run and optimize paid and organic campaigns promoting certifications, webinars, success stories, and thought leadership content.
• Community Building : Respond to comments and DMs, engage with learners and thought leaders, and participate in relevant AI / tech discussions to build a loyal community.
• Analytics & Optimization : Track KPIs such as follower growth, engagement, click-through rates, and conversion. Use data insights to improve content performance.
• Trend Monitoring : Stay updated with social trends in AI, edtech, and certifications. Identify opportunities for viral content, partnerships, or timely Master's Communications, Computer Science, or a related field.
• 4-6 years of experience managing social media for an edtech, tech, or SaaS company.
• Strong understanding of AI / ML, emerging tech trends, and digital learning platforms.
• Experience with tools like Buffer, Hootsuite, Canva, Notion, Google Analytics, Meta Business Suite, etc.
• Excellent written communication skills and a knack for simplifying complex tech topics.
• Proven track record of growing social media accounts and driving engagement.

Nice to Have :

(ref : iimjobs.com)