Manager - Precision Marketing

Responsibilities :

• Formulate consumer based marketing strategies and work closely with operations on tactical and strategic interventions that would aid maximizing local opportunities for the brand
• Monitor business trends and identify gaps in the market that provide opportunities for incremental revenue and sustainable business growth
• Work on Monthly Precision calendar for regional support that would help gain business numbers
• Develop an annual marketing strategy for Key days and Festivals.
• Work on New Store Opening Template and timely execution. Should be able to value add in current proposition and drive improvement in the process.
• Closely work with other marketing teams i.e. Digital, CRM, NPD and Brand regarding on ground execution.
• Control and monitor the performance and take appropriate course corrections wherever required.
• Generate local insights on brand preference and related parameters and use the same as inputs while designing communication initiatives.
• Continuously monitor competitive strategies and develop counter strategies as appropriate in close coordination with Ops.
• Manage and control annual marketing budget allotted to support region at PAN INDIA level.

Skills Required

Marketing, Trade Marketing, brand activation , Budgeting