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Manager - Consumer Insights
ConfidentialKolkata30+ days ago
Job descriptionInternal R&D Consumer Insights Manager PD Manager Brand Managers Finance Team External Market Research Agencies Business Understanding Knowledge of market research methodology and tools Basic knowledge of statistics Knowledge of consumer understanding and behaviour Analytical / Data interpretation skills; Interpersonal sensitivity / people perception (ability to intuitively understand people and their needs) ; Influencing skills; Should be a great team player Interview Competencies Adaptability, Change Management, Emotional Stability & Maturity, Interpersonal and Relational Skills
Role : Manager - Consumer Insights
Function : Marketing
Organization : PCPB
Job Purpose
To ensure robust processes & methodologies in order to provide insights and solutions for business problems across multiple categories
Principal Accountabilities
- Design effective & efficient ways along with the agency partners to measure & track brand performance
- Work closely with brand team to drive execution of briefs and evaluate research designs from the agency
- Work closely with the brand team & leverage insights to drive business growth
- Identify new & effective ways of testing concepts, products & communication
- Evaluate & pilot new tools & agencies esp. in the digital space
- Leverage internal monitoring tools to derive insights
- Triangulate multiple data sets to identify trends and early indicators of brand / product performance
Operating Network
Role Requirements / Specifications
MBA (Marketing) with minimum 4-5 years' experience in qualitative / quantitative research. Should have significant knowledge on basic statistics
Knowledge & Skills
Skills
Skills Required
Market Research, Consumer Behavior, Project Management, Data Visualization
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Manager • Kolkata