Digital Marketing Specialist : SEO | ASO | SMO (IT Industry )

We are a rapidly growing IT services company, dedicated to delivering innovative technology solutions. As part of our expansion, we are seeking a results-driven Digital Marketing Professional with strong expertise in LinkedIn Marketing, Email Marketing, and SEO to strengthen our digital presence and generate high-quality B2B leads.

Key Responsibilities

LinkedIn Marketing (Primary Focus) Drive qualified B2B lead generation by connecting with decision-makers.

Manage and optimize company and personal LinkedIn profiles.

Run both organic and paid LinkedIn campaigns to boost brand visibility and leads.

Develop and share engaging content to attract, engage, and nurture prospects.

Email Marketing Design and execute targeted email campaigns for lead generation and nurturing.

Build automated workflows (drip campaigns) for consistent follow-ups.

Monitor performance, ensuring high deliverability and strong conversion rates.

SEO (Search Engine Optimization) Perform keyword research aligned with lead generation objectives.

Optimize website pages and landing pages for visibility and conversions.

Execute on-page and off-page SEO strategies to drive inbound leads.

Track website traffic, rankings, and conversion metrics from organic sources.

Campaign Performance & Analytics Monitor and analyze LinkedIn, Email, and SEO campaign performance.

Generate actionable insights to improve ROI.

Support additional lead flow through LinkedIn Ads / Google Ads as needed.

Requirements & Skills Proven experience in B2B lead generation via LinkedIn, Email Marketing, and SEO.

Hands-on knowledge of LinkedIn prospecting tools (e.g., Sales Navigator ).

Familiarity with email marketing platforms and CRM tools.

Strong analytical mindset with proficiency in Google Analytics and other tracking tools.

Ability to design and implement marketing strategies that deliver measurable results.

Self-driven, target-oriented, and comfortable working independently or within a team.

Role Details Role : Digital Marketing – Other

Industry : IT Services & Consulting

Department : Marketing & Communication

Employment Type : Full-Time, Permanent

Education : Graduate (Any Discipline), Postgraduate preferred