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Social Media Specialist

Social Media Specialist

ConfidentialKozhikode / Calicut, Kozhikode, India
30+ days ago
Job description

Career Details

We are looking out for a Social Media Specialist for our Calicut office. Candidate should possess strong creative skills in managing and growing Wattlecorp's social media presence across multiple platforms. A creative approach is what this role demands combined with an excellent hands-on experience in establishing strong engagement by developing and executing content strategies that strengthen our brand voice and drive measurable results.

Key Responsibilities

  • Develop and execute creative social media content plans that go in accordance with brand and business goals.
  • Write compelling copy, design engaging visuals, and use creative tools (e.g., Canva, Adobe Creative Suite, Figma, or AI tools like Perplexity / ChatGPT / Gemini / Claude) to deliver fresh and engaging content.
  • Plan and schedule posts across platforms, such as LinkedIn, Facebook, Instagram, and YouTube.

Community Management

  • Establish a meaningful engagement with followers by promptly responding to their comments, messages, and mentions.
  • Establish a loyal community across the brand by fostering positive and interactive communication.

    • Cross-Platform Presence Management

  • Build and manage brand presence across media :  This should consider crafting engaging content for podcasts, webinars, forums (e.g., Reddit, Quora), and other digital communities for wider reach and authority.

    • Campaign Management

  • Plan, design, and run paid social campaigns to drive awareness, leads, and sales.
  • Experiment with ad creatives and copy by performing A / B tests and targeting to optimize results.

    • Data Analysis & Reporting

  • Closely monitor KPIs (reach, engagement, clicks, conversions) through expert utilization of tools such as Google Analytics, Meta Business Suite, and platform insights.
  • Measure campaign performance through data analysis and appropriate metrics like SMART goals for enhancing marketing strategy.

    • Trend Monitoring & Innovation

    Keep a close eye on emerging trends, creative formats, and best practices Bring fresh, innovative ideas that resonate with audiences and strengthen brand identity.

    Essential Skills

  • Strategic Thinking :   Ability to craft campaigns in accordance with broader business objectives.
  • Creativity :  Demonstrate exceptional creativity in developing unique content and developing innovative campaigns with a proactive approach to community building.
  • Technical Tools :  Can effectively handle social media management tools like Buffer and Hootsuite. Should also utilize design software (Photoshop, Illustrator, Canva), and other relevant analytics platforms.
  • Analytical Skills :   Display a strong ability to read data, identify insights, and act on them.
  • Communication : Possess excellent written and verbal communication skills.
  • Platform Expertise :  Has a profound understanding of platform algorithms for LinkedIn, Instagram, Facebook, and YouTube.

    • Experience & Qualifications

  • A 2+ years of proven experience in managing social media growth for brands and agencies.
  • Excellent portfolio showcasing strategic expertise in conducting social media campaigns, content creation, and design.
  • A Bachelor's degree in Marketing, Communications, or a related field is highly preferred. Portfolio substitute may be considered.

    • Location :  Govt. Cyberpark, Calicut

    Experience :  2+   Years

    Skills Required

    Canva, Figma, Illustrator, gemini , Google Analytics, Photoshop, Adobe Creative Suite, hootsuite

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    Social Media Specialist • Kozhikode / Calicut, Kozhikode, India

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