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HairOriginals - Manager - Social Media Marketing

Jaggi brothersGurgaon, India

30+ days ago

Job description

About the job

Company Overview : HairOriginals is a renowned manufacturer and leading brand specializing in 100% human hair extensions in India. With a commitment to quality, innovation, and customer satisfaction, we have established ourselves as a trusted name in the industry. Our products are known for their premium quality, versatility, and superior craftsmanship, catering to a diverse clientele both domestically and internationally.

Job Description :

HairOriginals is seeking a creative and experienced Manager / Head - Social Media to join our team. The ideal candidate will have a strong background in creating engaging content for Meta platforms (Facebook and Instagram), with a proven ability to drive engagement and brand awareness. This role requires a combination of creative thinking, strategic planning, and hands-on content creation skills.

Key Responsibilities :

Develop and execute social media content strategies for Meta platforms to achieve business objectives.
Create high-quality, engaging, and visually appealing content (images, videos, graphics, and written) tailored for Facebook and Instagram while working with the design team and the brand face.
Plan and manage content calendars, ensuring timely and consistent posting.
Collaborate with the team to align content with overall marketing campaigns and brand messaging.
Monitor and analyze the performance of social media content, generating insights and recommendations for improvement.
Stay up-to-date with the latest trends, best practices, and platform updates in social media marketing.
Engage with the audience, responding to comments, messages, and interactions in a timely manner.
Conduct A / B testing to identify the most effective content types and strategies.
Manage relationships with influencers, partners, and external vendors as needed.

Required Skill Set :

6+ years of experience in social media content creation, specifically for Meta platforms (Facebook and Instagram).

Strong understanding of social media trends, algorithms, and best practices.

Excellent writing and storytelling skills with a keen eye for detail and design.

Experience with social media analytics tools (e.g., Facebook Insights, Instagram Analytics) and ability to derive actionable insights.

Strong communication and collaboration skills.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Knowledge of basic photography and videography principles.

Creative thinker with the ability to generate innovative content Master's / Bachelor's degree in Marketing, Communications, Design, or a related field.

Proven track record of creating successful social media content that drives engagement and brand awareness.

Strong portfolio showcasing a range of content created for Meta platforms.

Ability to work both independently and as part of a team.

Reporting To : Marketing head / CXO

(ref : iimjobs.com)

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Social Media Manager • Gurgaon, India