Lead - Search Engine Optimization

Required Skills & Qualifications :

• A bachelor's degree in marketing, digital marketing or a related field.
• Relevant SEO certifications (such from Google, HubSpot and / or Semrush).
• 6+ years of experience as an SEO-focused role.
• In-depth knowledge of SEO best practices, search engine algorithms and digital marketing trends, with a strong understanding of the Indian search landscape.
• Proficiency with SEO and analytics tools like Google Search Console, SEMrush, Google Keyword Planner and Google Analytics.
• Knowledge of A / B testing, local SEO and SEO reporting tools.
• Experience with content management systems (CMS) and website optimisation platforms, like WordPress.
• Experience with SEO for local businesses and Google My Business optimisation.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills to collaborate effectively with cross-functional teams.

Job Description :

(ref : iimjobs.com)