Performance Marketing Manager

Company Description

XTOVIA

– A Science-Backed research first Personal Care Brand. XTOVIA is a new-age personal care brand built at the intersection of

science, soul, and technology

• . We are a team of scientists, creators, and brand builders united by one goal — to make breakthrough innovation accessible to every home and salon.

Role Description

We are looking for a

Performance Marketing Manager

who thrives on data, creativity, and measurable impact. You'll be responsible for driving growth for

D2C

using performance channels to scale awareness, acquisition, and retention.

The ideal candidate is both analytical and creative — someone who can run campaigns that convert

and

tell a story that resonates with the modern beauty consumer.

Key Responsibilities

paid campaigns

across Meta, Google, YouTube, and other digital platforms.

D2C growth funnel

— from awareness and acquisition to conversion and retention.

ad budgets and ROAS targets

, continuously improving CAC and conversion metrics.

creative, brand, and content teams

to ensure campaign alignment and compelling storytelling.

A / B tests

for ad creatives, copy, and

landing pages

to drive performance uplift.

CRM and remarketing automation

to drive repeat engagement and customer LTV.

new growth channels

such as influencer-led performance, affiliate marketing, and programmatic buys.

Requirements

in performance marketing — either at a

digital-first brand or a growth-focused agency.

Meta, Google, YouTube, and other paid channels

for D2C brands.

funnels, attribution, and analytics tools

(GA4, Mixpanel, etc.).

Shopify

landing page tools (e.g., Unbounce, Webflow, or Shogun)

, and

CRM systems (Klaviyo, HubSpot, or similar)

is a strong plus.

beauty, personal care, or lifestyle brands

will be an advantage.

Why Join XTOVIA

research-first consumer brand

that's reimagining beauty through science.

flat, collaborative culture

with ownership and autonomy from Day 1.

How to Apply