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ORM Executive
The Starter LabsMumbai, India4 days ago
Job descriptionUnderstand business needs and business objectives Monitor online content related to the brand and its products on Social Media & Web platforms (Facebook, Instagram, Twitter, YouTube, Blogs, Forums, Review Sites, Websites, etc.) Listening & analysing related conversations around the brand / topics tracked via ORM & Listening tools Identification & Response to actionable queries using Social CRM tools Escalations to relevant Brand / CS teams for suitable response / action Classification of conversation data handled, for post analysis Monitoring online product reviews and endorsements Provide alerts about online social media channels for brands and competitors Monitor online coverage of issues involving the brand with a crisis potential Helping manage crisis communications arising from brand or company activities Assist in building online groups, forums, communities, and social networks Analyse & understand online data that is relevant to brands based on sentiments, product experience, product categories, customer / user relations, & marketing activities Prepare & assist with daily, weekly, and monthly reports using relevant analytics platforms, tools, and datasheets Maintaining response TAT as per service level agreements Ensuring adherence to standard operating procedures Staying up to date with current technologies and trends in social media, tools, and related platforms Keeping abreast of industry news, trends, knowledge to better interpret data and improve performance Suggesting ways to improve the brand presence & reputation in the market
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Executive • Mumbai, India
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