We are looking for a results-driven Digital Marketing Manager with a strong background in planning and executing paid advertising campaigns across platforms like Meta (Facebook, Instagram), Google Ads, and YouTube. The ideal candidate should have a deep understanding of digital trends and be passionate about the crypto space.
Key Responsibilities :
- Plan, execute, and optimize paid advertising campaigns on Google, Meta (Facebook & Instagram), and other relevant platforms.
- Analyze ad performance data and continuously optimize for better ROI (lead generation, conversions, etc.).
- Create compelling ad copies, creatives, and landing page strategies in collaboration with the design and content team.
- Monitor KPIs such as CPC, CPM, CTR, CPL, and ROAS to track performance and report regularly.
- Work with SEO and content teams to align organic and paid strategies.
- Stay updated with the latest trends in digital marketing and cryptocurrency.
- Manage marketing budget efficiently to maximize performance.
- A / B test different ad variations to improve results.
- Retarget and nurture leads through email campaigns and funnel strategies.
Requirements :
2+ years of hands-on experience in digital advertising (Google Ads, Meta Ads, etc.).Proven track record of managing performance-driven campaigns with measurable success.Understanding of the crypto or fintech space is a strong plus.Proficient in tools like Google Ads Manager, Meta Business Suite, Google Analytics, and email marketing tools.Strong analytical and problem-solving skills.Job Types : Full-time, Permanent
Pay : ₹15, ₹25,000.00 per month
Work Location : In person