Vrinsoft - Senior Specialist - Social Media

Company Description :

Vrinsoft Technology is a leading force in the technology sector with over 15 years of experience, helping companies achieve measurable growth through mobile apps, custom software, AI-driven products, and enterprise platforms.

Our team of 200+ highly skilled professionals, recruited from the top 1% of talent in India, brings deep industry knowledge to sectors such as fintech, healthcare, retail, and logistics.

We have delivered 2,000+ applications to a prestigious clientele that includes startups and Fortune 500 corporations across North America, Europe, the Middle East, and Australia.

We pride ourselves on our collaborative approach and have been recognized by industry authorities such as GoodFirms, Clutch, Manifest, and DesignRush.

Key Responsibilities :

• Develop and implement social media strategies to align with business objectives.
• Coordinate with marketing teams to ensure brand consistency and effective messaging.
• Work with creative and media agencies to design and execute innovative social media campaigns.
• Oversee content creation including graphics, videos, articles, and infographics.
• Translate marketing objectives into clear briefs and guide content development accordingly.
• Analyze campaign performance, track KPIs, and deliver actionable insights.
• Manage and optimize social media budgets for maximum ROI.
• Explore influencer collaborations and short / long-form content opportunities.
• Stay updated with the latest trends, tools, and platform algorithm & Skills :
• Master's or Bachelor's in any related field.
• 3+ years of experience in social media marketing, preferably in a tech or digital-first company.
• Proven experience managing end-to-end social media campaigns.
• Strong understanding of social media platforms, advertising formats, and performance metrics.
• Proficiency in tools like Meta Business Suite, LinkedIn Campaign Manager, YouTube Studio, etc.
• Experience with content scheduling, social listening, and analytics tools (e.g., Hootsuite, Sprout, Buffer).
• Excellent communication, storytelling, and creative thinking skills.
• Strong portfolio or case studies of successful past campaigns.
• Ability to thrive in a fast-paced, collaborative environment

(ref : iimjobs.com)